August 10, 2009

Google supports agencies through AgencyLand portal

New technology from Google to help ad agencies.

New technology from Google to help ad agencies.

Google has long focused on empowering the consumer, evident in its easy-to-use self-serve tools. This focus is especially apparent to agencies trying to manage client AdWords/Analytics accounts (credit card–centric billing, max of 25 Analytics accounts per Google Account, flimsy integration of Webmaster Tools).

Google is taking steps to remedy this, however, with the launch of AgencyLand, a single repository for all agency info, including training, resources and news. It also gives the freedom to share certain relevant portal aspects with team members, enabling managers to share a piece of knowledge without bogging down employees with the whole pie.

Access requires an MCC customer ID (obviously) and an invite, since it’s a pilot offering.

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