January 23, 2012

Aloysius Butler & Clark wins Klein USA account

Wilmington, DE, January 23, 2012Aloysius Butler & Clark (AB&C), a full-service, Delaware-based marketing communications firm, has been selected by Klein USA as its agency of record. Headquartered in Barcelona, Spain, the interior sliding glass door company is looking to AB&C to help increase its presence in the United States. The account will be handled by AB&C’s Philadelphia office.

“AB&C has the right experience and background to partner with us in our expansion efforts,” said Marc Tarrega, General Manager of Klein USA. “In addition to its proven knowledge of the building product and shelter industries, AB&C has an enviable record of working with American subsidiaries of large foreign-owned businesses.”

Klein offers space partitioning to architects, interior designers and glass dealers in more than 55 countries. Its American main office and distribution facility is located in Elizabeth, New Jersey. The innovative space partitions created by Klein offer a contemporary take on the traditional glass sliding doors.

Besides Klein, AB&C represents several other international concerns, including the Netherlands Foreign Investment Agency, the economic development arm of the Netherlands; Japanese truck manufacturer Mitsubishi-Fuso; and Paris-based Lafarge, the world leader in building materials such as cement, concrete and gypsum.

AB&C will be executing advertising, public relations, and digital programs, as well as offering trade show support, for Klein.

AB&C (www.a-b-c.com) is a 40-year-old full-service marketing communications agency with offices in Philadelphia, Pennsylvania and Wilmington, Delaware. Established in business-to-business and consumer marketing, the agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries.

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