December 20, 2012

ab+c wins gold for “Man Up. Plan Up.” website

Wilmington, DE – ab+c, a full-service marketing communications agency, won gold for its “Man Up. Plan Up.” website in the 2012 Web Health Awards. The awards honor the nation’s best digital resources. ab+c partnered with the Delaware Division of Public Health to create Man Up. Plan Up., which educates teenage and adult males on family planning, being a father and safe sex. The agency’s gold was awarded in the government category.

“The website is user-friendly, smart and original,” says John Hawkins, president and CEO of ab+c. “Taking home a gold in Web Health, a national competition, really speaks to the imagination and execution of our team.”

The site’s tabs include: “Do the Math,” “Want to be a Dad,” “Being a Good Dad” and “Free Condoms.” Judges evaluated entries on content, design, creativity and user experience. The website is part of a larger campaign that included posters, information cards and condoms.

ab+c (www.a-b-c.com) is a 41-year-old full-service marketing communications agency with offices in Wilmington, Delaware, Philadelphia, and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries.

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