January 16, 2013

Flu shots shoot up at Geisinger

Banner ad for digital media campaign

Banner ad for digital media campaign

As any tissue company will tell you, flu season is in full swing. In an effort to keep its patients and members of the community from getting sick, Geisinger Health System looked to promote the value of flu shots. In previous years, direct mail carried the message. This season, we added a digital advertising campaign to the mix, consisting of text and display ads, which began running in Luzerne and Centre counties at the beginning of September and will continue through January.

Geisinger saw a 54% increase in flu shots in September 2012 versus the same month last year and a 31% increase for the month of October versus the same month last year. Adding digital advertising to the mix led to a significant increase in flu shots — and hopefully healthier citizens.

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