ab+c Creative Intelligence hires Valerie Cole as Digital Media Analyst
Wilmington, DE – Valerie Cole has joined ab+c as a Digital Media Analyst. She will analyze online media programs, develop campaign performance reports, incorporate measurement into current marketing initiatives and report on clients’ brand presence across social media channels.
“Clients are requesting more advanced online measurement, so we need to bring in talented people, who can provide these skills,” notes John Hawkins, president and CEO of ab+c. “Valerie’s previous experience with Google Analytics and other campaign measurement tools will benefit the agency tremendously.”
Previously, Cole worked as a strategy analyst at DiD, a marketing agency in Philadelphia. She earned a BS in Communication from Drexel University.
ab+c is a 42-year-old full-service marketing communications agency with offices in Wilmington, Delaware, Philadelphia, and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries.