May 13, 2013

ab+c Creative Intelligence amasses 28 Healthcare Marketing awards

WILMINGTON, DE – ab+c, a full-service marketing communications agency, won a total of 28 awards between two prominent healthcare competitions. At the 30th annual Healthcare Marketing Report Health Advertising Awards, the agency received 19 awards. Also, the agency hoisted nine awards at the 2013 Aster Awards, judged by Marketing Healthcare Today.

“The healthcare marketing industry is just as competitive as healthcare itself,” says ab+c president and CEO John Hawkins. “Our team is tremendous. We start with top healthcare clients and add laser-focused strategy and engaging creative. It’s a recipe for sustained success.”

The Healthcare Advertising Awards are evaluated by a national panel of judges. More than 4,000 entries from 268 agencies were judged on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The agency won awards with 14 different clients. Along with 11 gold, two silver, one bronze and four merit awards, ab+c received a Best in Show for its physicians video mailer for MedStar Union Memorial Hospital, one of only 17 to earn this high designation.

The Aster Awards are produced by Marketing Healthcare Today, a prestigious healthcare publication. This elite competition recognizes the nation’s most talented healthcare marketing professionals. The agency won three gold, four silver and two bronze awards.

Best in Show

MedStarUnion Memorial Hospital, Physicians video mailer


Gold Winners

Abington Memorial Hospital, Ray Didinger radio spot


Continuum Health Partners, Child & Family Institute and Friedman Diabetes Institute Social Media


Delaware Division of Public Health, Man Up Plan Up campaign


Delaware Division of Public Health – Tobacco, My7Minutes t-shirt


Delaware Division of Public Health – Tobacco, Negative Effects of Smoking print series


MedStar Good Samaritan Medical Center, Gilligan Colonoscopy print ad


MedStar Health, Nationals Sports Medicine print ad


MedStar Montgomery Medical Center, Winter ED banner ad


MedStar Union Memorial Hospital, Orthopaedics Brochure


The Chester County Hospital and Health System, Faces TV spot


Underwood-Memorial Hospital, Cardio Balloon banner ad


The following tables provide the full list of awards.

HEALTHCARE ADVERTISING AWARDS

Award Client Entry Category
Best in Show MedStar Union Memorial Hospital Physicians video mailer Direct mail
Gold Abington Memorial Hospital Ray Didinger radio spot Radio single
Gold Continuum Health Partners CFI & FDI social media Social media
Gold Delaware Division of Public Health Negative effects of smoking Print series
Gold Delaware Division of Public Health My7Minutes unicorn T-shirt Imprinted materials
Gold MedStar Good Samaritan Gilligan ad Newspaper single
Gold MedStar Health Nationals sports medicine Magazine single
Gold MedStar Montgomery Medical Center Winter ED banner ads New media
Gold MedStar Union Memorial Hospital Physicians video mailer Direct mail
Gold MedStar Union Memorial Hospital Orthopaedics brochure Brochure
Gold The Chester County Hospital Faces TV spot TV single
Gold Underwood Hospital Cardio balloon banner ads New media
Silver Geisinger Health System Careworks radio spot Radio single
Silver MedStar Health Olympics banner ads New media
Bronze Underwood-Memorial Hospital Discover Heart Care ad Magazine single
Merit Delaware Division of Public Health Man Up, Plan Up campaign Total campaign w/o TV
Merit Holy Name Medical Center Interventional print ads Magazine series
Merit Lansdale Hospital Physician referral ad Newspaper single
Merit St. Joseph’s Healthcare System Children’s Hospital billboard Outdoor

ASTER AWARDS

Level Client Entry Category
Gold Delaware Division of Public Health Man Up, Plan Up campaign Total campaign
Gold Delaware Division of Public Health Tobacco Negative Effects of Smoking print ads Magazine, series
Gold Delaware Division of Public Health Tobacco M7M unicorn T-shirt Specialty advertising
Silver Bayhealth Medical Center Robotic surgery banner ads Online advertising
Silver Lansdale Hospital Physician print ad Newspaper, single
Silver MedStar Union Memorial Hospital Orthopaedics brochure Brochure
Silver Nanticoke Memorial Hospital Physician network TV spot TV advertising, single
Bronze MedStar Montgomery Medical Center Winter ED campaign Service line ED
Bronze St. Joseph’s Healthcare System Children’s Hospital billboard Billboard, single

 

ab+c is a 42-year-old full-service marketing communications agency with offices in Wilmington, Delaware; Philadelphia; and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries.

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