ab+c Creative Intelligence partners with Alaska’s Southcentral Foundation for physician recruitment program
ANCHORAGE, AK — ab+c Creative Intelligence has reached the final American frontier. The agency’s physician recruitment team will conduct an employment discovery program and develop brand creative for Southcentral Foundation (SCF), an Alaskan health system servicing 60,000 Alaska Native and American Indians. Through unique branding categories, ab+c not only reduces time-to-fill for hospitals’ physician vacancies, but also ensures candidates fit the organizations.
“SCF expands the reach of ab+c Creative Intelligence beyond ‘the lower 48,’” says John Hawkins, president and CEO. “The location presents both limitations and intrigue. More so than any client that we represent, SCF demands that we focus on understanding a native culture.”
Southcentral Foundation serves Anchorage, the Matanuska-Susitna Valley and 60 rural villages. SCF earned a Malcolm Baldrige National Quality Award, given annually by the President of the United States to organizations that demonstrate quality and performance excellence. The health system tailored very progressive care delivery models to better serve native Alaskans, reducing emergency room use by 50 percent, hospital admissions by 53 percent and specialty care visits by 65 percent.
ab+c Creative Intelligence is a 42-year-old full-service marketing communications agency with offices in Wilmington, Delaware; Philadelphia; and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries. Ad Week selected the agency as the 2013 “Top Shop” in Delaware.