Stories from the heart
Who better to tell the story of a hospital’s lifesaving heart services than patients who benefited from them? To promote the alliance between MedStar Heart Institute and world-renowned Cleveland Clinic Heart & Vascular Institute, ab+c Creative Intelligence developed an ad campaign featuring retired Navy Admiral Tim Heely and event planner Pat Chisley. Both had suffered traumatic cardiac events, and both attributed their survival to MedStar Heart Institute. They tell their compelling stories in TV, radio and print ads, as well as online. The goal of the campaign is to direct consumers to the new MedStar Heart Institute landing page to learn more about the cardiac care team and the services it offers.
Below are two commercials and two print ads promoting the campaign.