January 20, 2014

Buckling down on buckling up

Click it or ticket outdoor print ad

Click it or ticket outdoor print ad

The state of Delaware has seen a marked increase in seat belt usage during the past year. In fact, the use of seat belts statewide rose from 88% in 2012 to 92% this year. A Delaware Office of Highway Safety campaign developed by ab+c has helped move the state closer to its goal of having everyone in every vehicle — motorists and passengers alike — wear seat belts. Campaign messages were featured on TV, radio, billboards, online, and as part of live events.

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