March 17, 2014

Driving down highway traffic deaths

Last year, Delaware recorded less than 100 traffic deaths for the first time since 1963. ab+c and Delaware’s Office of Highway Safety have been working on numerous initiatives — from curbing aggressive driving to pedestrian safety — to drive that number down even further. Recent campaigns include Click It Or Ticket, which has helped increase the rate of seat belt use to an all-time high of 92% —one of the highest percentages of usage in the nation. Preliminary reports also show that 36% of the 99 traffic deaths in 2013 were alcohol-related. This percentage decreased dramatically from 2012 when 60 (or 52%) of the 116 motorist fatalities were alcohol-related.

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