May 7, 2014

Alright, alright, alright!!

The healthcare team here at ab+c is feeling like Matthew McConaughey when he accepted his best actor awards this year. While we didn’t win an Oscar or a Golden Globe, we (and our client partners) did win the prestigious Best in Show at the 31st Annual Healthcare Advertising Awards and a Judge’s Choice award at the 2014 Aster Awards. In addition to these amazing honors, we also nabbed eight gold, three silver and two bronze Healthcare Advertising Awards, and six gold and four silver Aster Awards.

The Healthcare Advertising Awards are the country’s oldest and largest healthcare advertising awards. This year, ab+c, our client partners and our work competed against 4,000 other entries on the merits of exceptional creativity, quality and message effectiveness. We’re so proud to have seven different clients to celebrate these awards with — and overwhelmed that we received one of only 10 Best in Show honors.

Just as competitive, this year’s Aster Awards featured 3,000 submissions from across the country. Again, sharing in our celebration are eight different client partners, including Abington Health, whose Power campaign received one of only eight Judge’s Choice awards.

We’re getting the signal to wrap up our acceptance speech, but before we go, we’d like to thank…

31st Annual Healthcare Marketing Awards

Best in show:

Client: Delaware Department of Public Health
Submission: I want to be a smoker
Category: Television

Gold Award Winners:

Client: AtlantiCare
Submission: Urgent Care Print Ad
Category: Magazine, single

Print Ad

AtlantiCare – print ad

Client: AtlantiCare
Submission: HeartCheck Tool
Category: New media

Heart Check Tool

AtlantiCare -HeartCheck Tool

Client: MedStar Health
Submission: Brand radio
Category: Radio, single

MedStar Brand radio:

Client: MedStar Heart Institute
Submission: A-fib podcast
Category: New media

MedStar A-fib podcast:

Client: MedStar St. Mary’s Hospital
Submission: Centennial Book
Category: Other

MedStar St. Mary's Centennial Book

MedStar St. Mary’s Centennial Book

 Silver Award Winners:

Client: Delaware Department of Public Health
Submission: Bucket List
Category: Radio, single

Delaware Department of Public Health -Bucket List

Client: Holy Name Medical Center
Submission: Best Doctors
Category: Magazine, single

Print Ad

Holy Name Medical Center – print ad

Bronze Award Winners:

Client: MedStar Health
Submission: Brand ad
Category: Magazine, series

MedStar North Brand

MedStar North Brand -print ad

MedStar South Brand - Print Ad

MedStar South Brand -print ad

Client: MedStar Health
Submission: Brand television
Category: Television, series

MedStar North Brand -Baltimore:

MedStar South Brand -Washington, D.C.:

2014 Aster Awards

Judges Choice:

Client: Abington
Submission: Power to Heal campaign
Category: Total advertising campaign

Abington - Power to Heal billboard

Abington -Power to Heal -billboard

abing-stroke-728x90

Abington -Power to Heal -banner ad

ABING Transit

Abington -Power to Heal -transit ad

Abington Power to Heal radio #1:

Abington Power to Heal radio #2:

Client: American Nurses Association
Submission: ndnqi.org
Category: Website

NursingQuality.org

ndnqi.org

Client: The Chester County Hospital/ Penn Medicine
Submission: Penn Medicine Announcement
Category: Magazine advertising, single

Penn Medicine Announcement - Print Ad

Penn Medicine Announcement -print ad

Client: Delaware Department of Public Health
Submission: Bucket List
Category: Radio, single

Delaware Department of Public Health -Bucket List

Client: Delaware Department of Public Health
Submission: I want to be a smoker
Category: Television, single

Client: Cancer Institute of New Jersey
Submission: Zebrafish
Category: Total advertising campaign

CINJ Print ad

Cancer Institute of New Jersey Zebrafish -print ad

CINJ Zebra rail interior

Cancer Institute of New Jersey Zebrafish -transit ad

Cancer Institute of New Jersey Zebrafish radio:

Client: Holy Name Medical Center
Submission: Best Doctors
Category: Magazine advertising, single

Print Ad

Holy Name Medical Center -Best Doctors -print ad

Client: MedStar St. Mary’s Hospital
Submission: Centennial Book
Category: Other

MedStar St. Mary's Centennial Book

MedStar St. Mary’s Centennial Book

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