ab+c Creative Intelligence Named Agency-of-Record for Multiple Sclerosis Association of America
WILMINGTON, DE — ab+c Creative Intelligence was named the marketing and advertising agency-of-record by the Multiple Sclerosis Association of America (MSAA), a leading resource that focuses on improving lives for people living with MS through vital services and support.
“MSAA is an outstanding organization that is doing great things for people across the country with multiple sclerosis,” says Paul Pomeroy, managing partner and director of marketing at ab+c. “We’re looking forward to working with the MSAA staff to help promote the services and programs they offer, while also working to increase their donor base.”
MSAA president and CEO Doug Franklin adds, “Through the marketing expertise of ab+c, we look forward to an increase in growth and awareness — all aimed at raising support so that we may continue to improve lives today for more people in more places.”
Multiple sclerosis (MS) affects approximately 400,000 Americans and 2.5 million worldwide. MSAA offers programs and services to assist people with MS, including tools to help manage the ever-changing course of the disease. These tools include information, educational events, use of technology, and providing safety and mobility equipment to help improve quality of life. ab+c will be working to build awareness and highlight some key programs, including Swim for MS and My MS ManagerTM, an app for people living with MS.
ab+c Creative Intelligence is a 43-year-old full-service marketing communications agency with offices in Wilmington, Delaware, Philadelphia, and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries. Ad Week selected the agency as the “Top Shop” in Delaware.