VCU Chooses ab+c Creative Intelligence for Physician Recruitment Initiative
BLOOMSBURG, PA — MCV Physicians Administration at Virginia Commonwealth University Medical Center named ab+c Creative Intelligence, a full-service marketing communications agency, as its physician recruitment partner. ab+c will conduct an employment branding discovery initiative and create a physician recruitment website for the Richmond, Virginia, medical center. Operating from the agency’s Bloomsburg, Pennsylvania, office, senior strategist Shawn Kessler leads the ab+c physician recruitment team.
“We know VCU is a premier healthcare provider,” says Kessler. “But our task is to discover what truly makes VCU unique, what makes it a great place to work and provide care.”
Setting a lofty goal of becoming America’s safest health system, Virginia Commonwealth University Medical Center constantly strives to make safety one of its unique characteristics. In July 2014, U.S. News & World Report ranked VCU as the best hospital in the Richmond Metro area for the fourth consecutive year. VCU boasts nearly 10,000 team members across 14 locations in southeastern Virginia.
ab+c Creative Intelligence is a 43-year-old full-service marketing communications agency with offices in Wilmington, Delaware, Philadelphia, and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries. Ad Week selected the agency as the “Top Shop” in Delaware.