Stamford Health System Selects ab+c Creative Intelligence as Agency of Record
Wilmington, DE—ab+c Creative Intelligence has been named the agency of record for Stamford Health in Stamford, Connecticut. As a leading healthcare provider in southwestern Connecticut, Stamford Health will leverage ab+c’s experience to launch its new brand and the opening of its new hospital through comprehensive advertising and marketing programs.
“We’re confident that ab+c, with its proven track record in healthcare marketing, will help raise our brand awareness and differentiate Stamford Health in a very competitive market,” says Jeanne van Lent, executive director of marketing and corporate communications for Stamford Health.
“This is a crucial time for Stamford Health and its brand,” says Paul Pomeroy, managing partner and director of marketing at ab+c. “We’re proud to be its new partner, and we’re eager to use our brand-building experience to help Stamford Health maintain its position as the leading healthcare provider in the region.”
Stamford Health includes Stamford Hospital, a 305-bed, not-for-profit community teaching hospital providing area residents with access to the latest technology using a compassionate, patient-centered approach, as well as multiple ambulatory locations throughout lower Fairfield County and a growing physician practice network. Stamford Health System is affiliated with NewYork-Presbyterian Healthcare System and is a major teaching affiliate of the Columbia University College of Physicians and Surgeons.