University of Virginia Medical Center Chooses ab+c Creative Intelligence for Recruitment Marketing
The University of Virginia (UVA) Medical Center has selected ab+c Creative Intelligence, a full-service marketing communications agency, to assist it in recruitment marketing and media efforts. UVA joins the agency’s roster of healthcare clients that rely on strategic thinking and creative communication to recruit top talent. ab+c will provide direct recruitment, digital and traditional marketing tactics to support the client in recruiting nurses, pharmacists, dialysis technicians, IT staff and other key associates as the organization grows to meet the demand of its community.
“We are proud and eager to take on the University of Virginia Medical Center as our newest client,” says Paul Pomeroy, managing partner and director of marketing at ab+c. “We are confident that the recruitment team, headed by Shawn Kessler, will exceed expectations in helping them achieve their goals.”
The University of Virginia Medical Center, which includes a hospital, level I trauma center, nationally recognized cancer and heart centers, and primary and specialty clinics throughout Central Virginia, is part of the University of Virginia Health System, located in Charlottesville, VA. The system consists of the UVA Medical Center, the UVA School of Medicine, the UVA School of Nursing and the Claude Moore Health Sciences Library. The medical center has been ranked among the top in the nation, and publications such as U.S. News & World Report and Best Doctors in America have recognized the staff for excellence. In 2015, the medical center also received Magnet ® recognition.
Curious to about other work we’ve done for our recruitment clients? See it here.