ab+c Creative Intelligence Establishes Major Presence in Philadelphia
PHILADELPHIA, PA (December 14, 2015)—ab+c Creative Intelligence, one of the region’s oldest full-service marketing communications agencies, recently made a major commitment to expand its footprint in Philadelphia to help build its presence in the Mid-Atlantic marketplace. ab+c officially opened its Center City Philadelphia office at 1429 Walnut Street with a major celebration on December 2 and a ribbon-cutting featuring Mayor Nutter and other city officials.
“Over the past several years, we’ve found our client base growing significantly beyond our home base of Wilmington, and the time was right for us to establish a strong presence in the Philadelphia region,” said John Hawkins, ab+c’s founder and CEO. “We took a full floor in an exciting historic office building downtown in the heart of the City and completely gutted and renovated the space. We have also added more than a half a dozen new team members who possess a unique understanding of what makes the Philadelphia business, healthcare, arts and culture, and nonprofit communities tick. We’re delighted to already be working with a number of notable regional clients—University of the Sciences, Susan G. Komen for the Cure, SCA Americas, The Renfrew Center and Fox Rothschild, just to name a few.”
Senior Managing Director, Philadelphia/Executive Creative Director Steve Merino and Managing Director Steve Rosen will be leading the Philadelphia office, which is home to some of the agency’s top creative talent, as well as a team of seven recent PR, social media and account service hires (details below). In addition, the office space has been designed with open office spaces and meeting rooms so that all of ab+c’s nearly 90 employees can work in the office on an as-needed basis to conduct client and agency business there.
Recent Philadelphia Hires Announced
ab+c has added a group of seven PR, social media and account service professionals in conjunction with the opening of the new Philadelphia office:
Steve Rosen, Managing Director—Philadelphia
Steve Rosen has been named managing director of the ab+c Creative Intelligence Philadelphia office. In this role he will build the agency’s brand and presence throughout the region and provide public relations, marketing and issues management counsel to clients. A veteran of the Philadelphia agency industry, Steve worked at Star Group, Weightman and Earle Palmer Brown & Spiro among others. A native of Philadelphia, Steve lives in the Washington West section of the City and is a graduate of Boston University.
Joanna Ford, Director of PR & Social Media—Philadelphia
Joanna Ford has been named director of public relations and social media. In her role she will lead the PR and social media team for the agency. Before joining ab+c, Joanna was at Star Group and Earle Palmer Brown. She graduated from Temple University with a bachelor of arts in communications, and resides in Perkasie, PA.
Adam Leiter, Senior Account Supervisor, PR & Social Media—Philadelphia
Adam Leiter has been named senior account supervisor, public relations and social media. In his role he will be responsible for the strategic development and implementation of public relations and social media programs. Before joining ab+c, Adam was at Star Group. A resident of Philadelphia, Adam has a degree in business marketing from the University of Massachusetts at Amherst, Isenberg School of Management.
Justin Windheim, Senior Account Supervisor, PR & Social Media—Philadelphia
Justin Windheim has been named senior account supervisor, public relations and social media. In his role he will be responsible for the strategic development and implementation of public relations and social media programs. Before joining ab+c, Justin was at Star Group. He graduated with a bachelor of arts from the University of Pennsylvania. Born and raised in the Philadelphia suburbs, Justin currently resides in Lafayette Hill, PA.
Carol Lunger, Account Supervisor, Public Relations
Carol Lunger has been named account supervisor, public relations. In her role she will be responsible for the implementation and management of client public relations campaigns. Before joining ab+c, Carol was at Star Group. She graduated from La Salle University with a bachelor of science in marketing and a concentration in communications. A native of Elkins Park, PA, she currently resides in Villanova, PA.
Dawn Mills, Account Supervisor, Public Relations & Account Services
Dawn Mills has been named senior account supervisor, public relations and creative services. In her role she will be responsible for client service and creative/PR writing. Before joining ab+c, Dawn was at Star Group. She graduated with a bachelor of arts in journalism/communications from Temple University and resides in North Wales, PA.
Megan Egan, Account Executive, Public Relations & Social Media
Megan Egan has been named account executive, public relations and social media. She will be responsible for media relations, social media and event planning on behalf of diverse clients. Before joining ab+c, Megan was at Star Group. She graduated from Temple University with a bachelor’s degree in strategic communications with a concentration in public relations. Originally from Aston, PA, Megan currently resides in Philadelphia, PA.
“We’re off to a great start with many newly added regional clients, and we’re proud to be a part of the City of Philadelphia, which is clearly on the rise in every sense of the word,” said ab+c Managing Partner Paul Pomeroy. “With the quality of our creative work, the level of client service we offer, and the deep roots and connections our expanded team brings to the table, we’re confident that our agency is poised to do great things here and become active and engaged contributors to enhancing the quality of life in the Philadelphia region.”
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