David Michael & Co. Selects ab+c Creative Intelligence for Marketing Needs
Philadelphia, PA—ab+c Creative Intelligence has been selected by David Michael & Co. to be the sole agency that will support in-house marketing efforts. A leading flavor company, David Michael—known in the industry as DM Flavors—has a rich tradition of industry-leading ideas and innovations. ab+c—working together with the DM Flavors marketing team—will help to continue that tradition. David Michael chose ab+c for its depth of experience and proven capabilities through a variety of marketing tactics. The company will rely on ab+c’s abilities for everything from creative and digital to PR and social media.
“David Michael has been on the cutting edge in its industry since day one, and we’re excited to grow with it as the marketing landscape continues to evolve,” said Paul Pomeroy, managing partner and director of marketing at ab+c. “Like ab+c, David Michael started as a family company and has remained true to the values of being family-owned and -operated. Our companies match up wonderfully—the way we think, the way we respect our industries, and the way we serve and interact with our communities. We look forward to achieving great things together.”
“We pride ourselves on being a leader in our industry, and ab+c has the experience and creative brainpower to help us continue this tradition,” said Jim Wolfe, senior director, marketing, with David Michael. “We are in a digital age and look forward to taking advantage of ab+c’s talents to help us get our message out.”
Family-owned and -operated since 1896, David Michael & Co. has been a leader and an innovator in the food flavor industry for almost 120 years. In addition to complete product development assistance, David Michael offers a comprehensive line of more than 44,000 flavors, stabilizers and natural colors, which can be custom-designed to meet the needs of virtually any food product. With its global headquarters in Philadelphia, PA, David Michael also has facilities in Northbrook, IL, San Bernardino, CA, and internationally in Lerma, Estado De Mexico, Mexico (David Michael de Mexico SA de CV); Valence, France (David Michael Europe, S.A.S.); and Beijing, China (David Michael [Beijing] Flavor Co. Ltd.).