ab+c Creative Intelligence Promotes Shawn Kessler to Managing Director of Recruitment Marketing
ab+c Creative Intelligence, one of the region’s largest full-service marketing communications firms, with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, has just named Shawn Kessler managing director of the company’s recruitment marketing practice.
With the agency’s recruitment business expected to double this year, Kessler’s 15 years in the industry, depth of experience, diverse skill set and proven strategies in recruitment marketing make him a logical fit to oversee this expanded business, as well as drive continued growth. The surge in ab+c’s recruitment clients is a direct result of marketplace economic factors, the labor market for hard-to-fill jobs and the agency’s March acquisition of Davis Advertising.
In his new role, Kessler will lead the recruitment business, with responsibilities that include the oversight of the continued integration of the Davis team. In addition, Kessler will be responsible for expanding the scope of services to broad and diverse business categories, including all facets of healthcare, education, engineering and technology recruitment marketing. In his daily operation and management, he will collaborate with ab+c’s team of account services, creative, PR, social, digital and media talent.
“We’re extremely fortunate to have a person with Shawn’s experience, integrity and insights at the ready to move into this position,” said Paul Pomeroy, ab+c’s managing partner and director of marketing. “Many firms transitioning after an acquisition like this one would have to look outside to hire a leader with the expertise and capabilities to handle the influx of new business. Shawn not only possesses these qualities, but he also already knows our culture and our clients, and is an integral part of the team. There’s no learning curve, which puts us ahead in the game—and we’re confident Shawn will take the lead on many accomplishments for our agency and our clients.”
Before his promotion, Kessler served as a senior strategist for ab+c and developed an impressive track record of helping clients achieve the highest levels of healthcare recruitment excellence. Prior to joining ab+c, Kessler was a senior strategist at Zero-In Recruitment Marketing and marketing specialist for Geisinger Health System. He also owned his own freelance graphic design and marketing services firm.
Kessler is a recipient of the Association of American Medical College’s Award of Distinction and has won numerous Healthcare Marketing Report Healthcare Advertising Awards for his campaigns. He earned his degree in applied arts from Pennsylvania College of Technology. Kessler resides in Millville, Pennsylvania.
To see our recruitment marketing work, visit a-b-c.com/recruitment.