May 5, 2016

Manager, Marketing and Inbound

This position has been filled.

ab+c is one of the fastest-growing agencies in the area, doing amazing work for a diverse group of clients—and we need someone to help tell our story. The Marketing Manager reports to the Director of Marketing and is responsible for the day-to-day strategic and operational management of ab+c’s marketing initiatives. He or she will lead cross-functional teams to develop integrated marketing campaigns. The ideal candidate is extremely well organized and detail-oriented, and has a strategic mindset. He or she must be able to manage many projects at a time and keep track of budgets and deadlines. Additionally, the candidate should be adept at inbound marketing strategies and their application to the marketing program.  

Key Responsibilities

  • Develop and implement an annual strategic marketing plan, including goals and tactics for the agency.
  • Convene, manage and lead a cross-disciplinary marketing team of ab+c professionals.
  • Operate as the agency’s brand manager, ensuring that all marketing executions are aligned with the brand.
  • Drive and lead the development and management of the web development and updating process.
  • Work with the digital media department to produce quarterly reports in order to measure and analyze campaign effectiveness.
  • Operate as member of all RFPs teams.
  • Strategize and manage the creation of all agency marketing projects, including traditional ads, online content – blogs, case studies, PR and digital tactics.
  • Create content for and schedule monthly email newsletter using Hubspot.
  • Handle sponsorships and award submissions.
  • Coordinate tradeshow logistics — registering attendees, securing booth space, managing the creation of conference-related materials.
  • Maintain listings with various publications and professional organizations.
  • Monitor competitive landscape and search for new opportunities and industry trends.
  • Attend networking events, serving as agency brand ambassador.
  • Attending educational seminars to further aptitude in key marketing disciplines.
  • Create and deliver internal communications.
  • Work with whole agency to create online content – blogs, news stories, case studies, etc.
  • Conduct SEO analysis’ make recommendations based on analysis and improve search results and implement change

Skills

  • Inbound marketing certification desired
  • Go-getter attitude
  • Self-motivated and able to meet and exceed base responsibilities with limited managerial direction.
  • Google analytics knowledge preferred
  • Knowledge and passion for digital marketing
  • Understanding of website analytics and pulling necessary data
  • General knowledge and understanding of traditional and digital marketing tactics (PR, social media, digital media, print)
  • 2-4 years of marketing experience
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Aloysius Butler & Clark is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, veteran status, marital status or disability, in compliance with the Americans with Disabilities Act.