How do your paid text ads rank in search results?

The likelihood of an ad to appear in search results depends on three key factors.

You have a paid search engine campaign for your client right? Of course you do. It’s 2012 — how could your client not be present in paid search results?

More and more often, online advertising has come to mean search engine advertising or, more simply, paid text ads that appear in search results. While this has become a staple of online paid media, few companies understand how to write effective text ads. What’s an effective ad? An ideal text ad appears first or second in paid search results and yields a click-through rate ranging from 0.80% to 2.0%.Read full post...