Remember the premise of what was arguably the grandaddy of all reality TV shows? “This is the true story… of seven strangers… picked to live in a house…work together and have their lives taped… to find out what happens… when people stop being polite… and start getting real…The Real World.” New web reality series If […]
The “Contributors” feature from your friends at Twitter, currently in beta testing, will enable your company to have multiple contributors to its Twitter feed. Each Tweet will include the writer’s byline. In addition, “Contributors” promises two different levels of access: Enhanced and Partial. Enhanced Access will allow contributors to view the account dashboard and it […]
The holiday season may seem a little less jolly for some of us this year. Stress levels are high and there are plenty of reasons to feel a bit like a scrooge — lousy economy, job pressures, family needs, etc. It doesn’t help that we’re constantly receiving or sending electronic communications every minute of every […]
About to plan your social media marketing strategy? Wondering about the return you’ll get on your investment? Check out Socialnomics: Social Media ROI. This short video showcases success stories, plus some interesting facts. For example: More than 300,000 businesses have a presence on Facebook; about a third of these are small businesses. A Wetpaint/Altimeter Study […]
As part of its legendary holiday display, Saks Fifth Avenue has partnered with Microsoft to put video screens, hooked up to computers, in its windows. The screens will display real-time tweets. When people use the #holidaywindows hash-tag on Twitter, their beaming tweets about Windows 7 (and their holiday wishes) will pop up in the Saks […]
Fuel Lines is a blog for ad agency new business, and every month it features the best ad agency blog. Each month’s winner is featured on Fuel Lines throughout the following month and is included in the voting for ad agency blog of the year. So click here and vote for AB&C’s blog as the […]
Have you heard about Paranormal Activity, the low-budget horror movie that has been terrifying audiences over the past few weeks? It was reportedly produced for $15,000! But the very strategic marketing paid off as well as a multimillion-dollar campaign. First came very scary trailers, followed by updated trailers with footage of terrified moviegoers at a […]
It’s all the buzz. Social media has exploded. It’s everywhere. Some might say there is a revolution going on. Have you seen the YouTube video about this very topic? It has some very interesting statistics, such as: By 2010 Gen Y will outnumber Baby Boomers. 96% of them have joined a social network. Social Media […]
Johnny Depp is the Mad Hatter. Anne Hathaway and Helena Bonham Carter are the White and Red Queens, respectively. It’s Tim Burton’s take on “Alice in Wonderland,” and it promises to be over the top. Set for release in March of next year, the movie is already being very cleverly promoted using social media. On […]
Would you like a website that would guarantee you never run out of toilet paper? If so, then Alice.com is for you. It’s a new website that sells consumer packaged good (batteries, soap, shampoo, coffee, toilet paper and other common household items) directly to consumers. The site also has planning and budgeting features, smart reminders […]
Dunkin Donuts has just launched a new app called DunkinRun for computers and mobile devices (including an iPhone application). Using DunkinRun.com, you can make a run to Dunkin for your friends and yourself, using the site. 1. Invite friends by providing their email addresses or mobile phone numbers. 2. Order from the online menu. 3. […]
Target recently ran a two-week campaign on Facebook called “Bullseye Gives.” The premise? The mammoth retailer offered a choice of ten charities, from breast cancer research to the Red Cross. People voted for their favorites. The prize? Target will split $3 million among the charities based on the percentage of votes they received. It’s a […]
Did you hear about Burger King’s recent “Whopper Sacrifice” Facebook promotion? The promotion attempted to get Facebook users to “sacrifice” ten friends in exchange for a coupon for a free Whopper. Facebook didn’t like the promotion and Burger King had to take it down after one week, but only after 234,000 friendships had ended. Here’s […]
What happens when civic-minded social networkers decide to rally together and use technology to raise money for charity? A Twestival! In September 2008, a group of Twitterers based in London decided to organize an event at which the local Twitter community could socialize in person. During the event, they also solicited donations to charity. The […]
By now, you have probably heard people talking about Twitter. Reporters are Twittering during the commercials breaks on CNN and Fox News. Senators were Twittering during President Obama’s recent address. It seems like every day, someone else is joining Twitter. But what the heck is Twitter? And how can advertisers use it effectively? Twitter is […]