Ice Ice Baby! ALS Ice Bucket Challenge

The ALS Ice Bucket Challenge has taken social media by storm! We have witnessed friends, family, celebrities and organizations from across the nation dumping buckets of freezing-cold ice water on their heads! Our very own PR team grabbed their buckets, donated to the cause and called out the Creative department and our Philly office.

No, this challenge is not just for our personal enjoyment, but to raise money for and awareness of amyotrophic lateral sclerosis (ALS), often referred to as “Lou Gehrig’s Disease.” Read full post...