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Posts by Joe Dawson

  1. Observations

    Oh, the humanity!

    I’m about to place a national brand in a positive light. But in the interest of full disclosure, our agency has not, and never has had, any relationship with this brand. In other words, we have nothing to gain by pumping up this brand within the hallowed halls of the AB&C blog-a-teria. So now that […]

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  2. Agency Life

    Disclaimer: your results may vary

    Every weight-loss TV ad worth its salt has a “results not typical” disclaimer at the end of it. You know what I mean. You see a newly svelte man or woman standing inside a pair of giant jeans that once housed their enormous frames — with the disclaimer, “Results not typical.” If these “results” aren’t […]

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  3. PR

    Oh, what a feeling (to work in Toyota’s PR department)!

    Talk about a summer of discontent. It seems that almost every week, another Toyota vehicle recall is announced. And it feels like no make or model year has dodged (pardon the pun) the recall bullet. For instance, in April 2010, 50,000 Toyota Sequoias were recalled to reprogram the stability control system. In July, more than […]

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  4. Observations

    Are you bad enough to sink my brand?

    Ben Roethlisberger. Michael Phelps. Tiger Woods. When these sports celebrities submerged themselves in various depths of hot water, did the brands they endorse feel the heat? Not as much as you might suspect, according to a recent Adweek Media/Harris Poll. It left researchers wondering if survey respondents were understating the degree to which scandals grab […]

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  5. Observations

    A writer who never learned to type

    There I’ve said it. The fact that I have 20-plus years of writing experience and never learned to type with any more than two fingers is hardly a point of pride. To me, watching someone type with ten fingers (without looking down at the keyboard) is like witnessing someone spinning a basketball on a fingertip. […]

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  6. Research

    We’re only scratching the surface.

    I’ve become a big fan of the publication Mediaweek, despite the fact that I’ve never planned nor bought any media — ever. Yet, for some reason, I’m sent a copy of this magazine every week, so who am I not to read it? It’s funny how certain publications find their way to your mailbox. For […]

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  7. Agency Life

    I am not a crook.

    When I’m at a social gathering, and people ask what I do for a living, I say I’m in advertising. And the standard response is, “Oh, really? Have you done anything I may have seen?” It’s tough knowing how to answer that one. But I’ve never felt ashamed of my chosen profession — until now. […]

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  8. Observations

    Whatever happened to “talk amongst yourselves?”

    Much of what you read here in AB&C Blogland relates to technology. We offer our thoughts on the latest developments, trends and leaps forward in the rapidly advancing world of web connectivity. Things have reached the point where you can’t go too many places without spotting someone staring down at some sort of handheld device. […]

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  9. Observations

    “Be Prepared” for this one

    The following paragraph may be lost on you — unless you are a former (or somehow current!) Boy Scout of America. Let me explain. I was in the dentist’s office this morning and spied a copy of Boys’ Life magazine in the rack. Seeing as this was a doctor’s waiting room, I fully expected this […]

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  10. Observations

    Dreams for sail: A vacation observation

    Think of any Caribbean cruise TV commercial you’ve ever seen. Most likely you’d envision endless “beautiful people” cavorting in sky-deck swimming pools, working out in floating fitness centers and toasting each other in seagoing gourmet restaurants. After spending a vacation day aboard a well-advertised cruise line ship, I’m here to tell you: Nothing could be […]

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  11. Strategy

    Homemade is not always the best.

    What do people hate most about radio? The commercials! The steady growth of listenership to commercial-free satellite radio music formats offers compelling proof. A growing number of listeners are more than willing to pony up $12.95 a month to be spared the relentless onslaught of irritating, irrelevant radio spots. Now, think of some recent memorable […]

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