Skip to content

Posts by Joanna Ford

  1. PR

    Storytelling: From a Mere Nicety to a PR Necessity

    Gone are the days when the “newness” of a news item was ample motivation to get people interested and mobilized to support a cause, buy a product or develop brand loyalty. Think about it: When was the last time you saw a press conference—including those at the White House—that didn’t include at least one member […]

    Read full post