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Posts by Lou Brandsdorfer

  1. Tech

    FOMO vs. JOMO

    It’s January, and everyone’s fancy turns to predicting the future. Okay, maybe not everyone’s, but that’s what you’ll hear a lot about this time of year. December is for looking backwards and January is the forward-looking month. JWT, a division WPP Group (formerly known as J. Walter Thompson), always makes predictions about marketing communications in […]

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  2. Strategy

    The art (and science) of persuasion

    One of the most interesting new business pitches I was ever involved in was when a prospective B2B client, a large and well-known electronics company, was trying to introduce a new product line. The problem was, these new products were very different from those that the company was well known for. The client had spent […]

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