Baby branding

Baby naming is a competitive endeavor.

Baby naming is a competitive endeavor.

My wife and I are expecting our third child in about a month and the pressure is on to pick a name for “baby girl.” When we tell people we don’t have a name yet, some of them think we’re just trying to keep it a secret so no one else picks the name. If you’ve looked for inspiration or ideas for baby names recently, you’ve no doubt realized that a full-blown industry has grown up around the subject. There are baby name consultants, dozens of websites and the official records kept by the Social Security office.

The top three boy names in the United States are:Read full post...

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Cut the cord and go on a binge

Waiting an entire week to watch the next episode of your favorite TV show is beginning to seem as outdated as watching a show in real time. The DVR liberated millions of people from having to be in front of the television at a certain time on a certain day of the week. And now in an unprecedented move, Netflix recently released all 13 commercial-free episodes of its original show House of Cards – at the same time.Read full post...

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Amputated legs and soda — what is the message?

Is it too much for the average New York commuter to see amputated legs linked to a soda?

While on their way to the Super Bowl parade on Tuesday morning, Giants fans in New York City were being reminded of one of the most dangerous diseases of our time — diabetes. It is among the most common health conditions in the United States, with 20 million Americans diagnosed to date. The cost to our country? A staggering $174 billion.Read full post...

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Cigarette warnings get graphic

One of the FDA-approved graphic warning labels

Full disclosure: I have worked on Tobacco Prevention and Control social marketing campaigns for more than 10 years. As you may have heard, beginning September 2012 the FDA will require cigarette companies to place very large and graphic warning labels on the packaging of their cigarette products. The nine labels can be viewed here: http://www.fda.gov/TobaccoProducts/Labeling/CigaretteWarningLabels/default.htm.
These labels will have to cover the top half of the cigarette box and 20% of any tobacco advertisement.Read full post...

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