Current COVID-19 trends indicate that we are on the other side of the peak in most places in the U.S. States have lifted stay-at-home orders, and we’re all starting to experience what our new normal looks like. This means that while critical care units and emergency departments are still treating COVID-19 patients every day, the numbers have decreased.Read full post...
Now more than ever, people need to take care of their health. Are healthcare providers sending the right messages to them?
Communicating that it is safe to get preventative care such as mammograms is essential to getting healthcare kick-started. With the advent of consumerism and the preponderance of healthcare information, we now have an “army” of informed healthcare consumers in our country. Where have they been during this pandemic? What happened to preventative medicine or annual medical procedures/treatments?Read full post...
It’s in the news every day. This pandemic is crippling some hospitals’ resources, while others are ready and waiting. But all hospitals have stopped elective procedures and are experiencing that impact on their revenue. Some have even been forced to furlough employees and staff. But what can we as marketers do to help?
We’ve heard a lot about the importance of thanking essential workers during this pandemic. At AB&C, we’d like to make this a little easier for you. We have designed a series of posters/ads that we will customize for you to use as a print ad or as a poster displayed in your hospitals.
We will personalize any of the designs with your logo and color palette—and even resize them—at no cost to you. It’s the least we can do to thank you and your employees for all that they’re doing for your community and our country.
Read full post...
Healthcare organizations have become pretty marketing savvy over the past several years. They tend to excel in having a strong brand promise, backed up by people-focused missions, visions and values. People entering the industry—especially those in direct clinical care roles—tend to be extremely mission-driven. They want to help and serve others. And that’s what they do every day.
Read full post...
Healthcare SEM in the midst of a pandemic.
One thing that we can depend on is change. It’s a constant. But the massive change we’ve experienced over the past two weeks has been unsettling. Marketers are beginning to second-guess all their marketing strategies. Many are fielding nervous questions from executive teams and wondering if they should put a hold on their advertising budgets—or scrap their digital marketing completely.
Every once in a while, a campaign comes along, and you know that it’s special. Maybe it’s a cause that you strongly believe in, a story that needs to be told or the creative is just really unique. I guess that’s how I felt from the very beginning about MedStar Georgetown Transplant Institute’s “Living Donor” campaign. For me, it was a combination of all three.
Most health systems/hospitals have an affiliated and/or employed medical group. The exception is California, where the corporate practice of medicine prohibits employment of physicians by systems or hospitals.
Some medical groups are faculty models, while others are the result of groups that have merged under one umbrella, and can have primary care and specialty services as part of their cadre of physicians. What is true about all medical groups is that they are the front door to patients you want to attract to your system/hospital.
Every healthcare marketing and communications (MarCom) leader has heard this question from a service line or physician leader. Somehow, a newsletter is going to put their program on the map, drive volume, attract new referring physicians and make them profitable. But isn’t this the same fantasy thinking that supports billboards as business drivers?
You’ve heard about it. You’ve seen the results. Maybe you’ve even been part of a rebranding effort. But do you really understand what branding means?