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Posts by Rick Alcantara

  1. Social Media

    Friends, Schmiends – Making Social Media Count

    The top 35 banks on Facebook reach a mere 0.6% of their base, according to a study by Retail Bank International. “If you exclude the three top-performing banks, the average drops to one in every 525 customers – only 0.2% of their base.” The numbers point to three interesting challenges financial institutions face in crafting […]

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