The art of the winter picnic and its benefits for strategic thinking

Most people, including those of us in the communications business, tend to picnic in the spring, summer or fall when the warm weather soothes the body and mind. Often, this includes family and friends, a cookout in a park, good food, and a bit of libation — with the objective of just plain fun and relaxation.

What you'll need: boots, backpack, waterproof ground cloth... Oh, and don’t forget your brain!

What you’ll need: boots, backpack, waterproof ground cloth… Oh, and don’t forget your brain!

Now, if I told you you might enjoy and actually benefit from a solo picnic in the winter snow, when it’s 28 degrees out and actually snowing, you might think me a bit off-kilter. However, over the years, I’ve found this kind of excursion quite enjoyable and “strategically beneficial,” particularly when I’m working on a tough problem for one of my clients or new business prospects.

Here’s what you’ll need:Read full post...

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How to clone your best business customers

Yarrow May 2013 Blog

It would be like arming your company with a state-of-the-art fish finder that not only locates fish, but will lead you to those most likely to bite.

Boosting your success up to 40% via predictive modeling

With traditional and electronic media costs constantly on the rise, casting a wide net to reach B-to-B prospects can become prohibitively expensive. Though these media do reach many people, using them to find the right people your best prospects is often inefficient.

But what if you could identify and target only your best prospects those whose profiles precisely match those of your current best customers? It would be like arming your company with a state-of-the-art fish finder that not only locates fish, but will lead you to those most likely to bite.

That’s what’s behind the concept of predictive modeling. ab+c has successfully used this cutting-edge prospecting tool for clients to deliver 20% to 40% higher response than with traditional media at a fraction of the cost.Read full post...

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