The Evolution of a College Student

Ah, the good ol’ days

First things first: I have a bit of a Peter Pan complex. I am 25 years old, yet I still cling to the memories of my college career, insisting that I am not old enough to be a post-college grownup. Truth is I am. I work a 9-to-5 and the rowdiest I get Monday through Friday involves a glass of wine, an episode of Dexter and a hard 10 p.m. shuteye. But as the relentless ticking of the clock pushes me towards middle age, I yearn for the sleepless nights academia once brought me. So naturally, when a group of Public Relations Student Society of America (PRSSA) students at the University of Delaware asked me to get involved in their chapter by speaking at an event, I had to say yes. Of course I wanted to go back to my alma mater to relive my adventures in those hallowed blue and gold halls and hear stories of these crazy college kids.

What I found when I arrived was not what I expected. Those crazy college kids were dressed professionally, handing me resumes with lists of internships and experiences that most people my age have yet to compile. They looked to me for inspiration — me, the crazy college girl who once tore through these hallways and caused a ruckus or two on this campus. Instead, they inspired me.

College students have evolved. No longer can they afford the hard-partying nights; now they must endure hardworking nights to ensure they’ll stand out to potential employers. I don’t have to tell you how the economy has shaped the future of these kids. But I will say that in the few short years since my departure from UD, these students have had to grow up a lot quicker and work a lot harder to obtain a job than I did.

These students taught me that marketing doesn’t begin with the products and services that you promote — it starts with you. The PRSSA students have created brands for their names, imprinting their trademark on each and every person they encounter during their transformation from UD college student to postgrad professional. This is a lesson for everyone, marketing expert or not: The image you create for yourself is vital to the role you want to take in life, so make sure it is true to you.

It occurred to me that these students might have some more valuable lessons to share. So AB&C sent four of them to the PRSSA convention in Florida. After hearing about their experiences I decided to give them a voice on our blog. Over the course of the next week we will be posting their blogs to give you a little insight into their PR world. I hope you are as inspired by these young professionals as I was.

To the college kids reading this, you are an inspiration to me, but don’t forget to have a little fun now and then. Hit up a frat party or cruise Main Street one last time before you graduate. And please — take me with you.

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