By Lenny Prosser, Account Services Intern
As a recent college graduate, I often reflect on the lessons I’ve learned over the past 3 1/2 years. Aside from the many lectures I’ve sat through, late hours studying in the library and weekends spent with friends, I have one major takeaway: the value of relationships.
Read full post...Acquisition turns AB&C into the largest full-service independent marketing communications agency in the Delaware Valley.
After 18 years, the unemployment scales have finally tipped, and we’re seeing more available jobs than unemployed individuals. According to the Wall Street Journal’s Eric Morath, “U.S. job openings rose to 6.7 million at the end of April [2018], compared with the 6.3 million Americans who were unemployed.” It’s the first time this has happened since the U.S. Department of Labor began keeping records of such statistics in 2000.
WILMINGTON, Del. — Nov. 8, 2018 — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, was awarded 17 MarCom Awards in the 2018 competition, including eight Platinum and five Gold awards.
While many healthcare providers have been late adopters of digital marketing (as compared to other industries), it is fair to say that, as of 2018 it is now a cornerstone of most healthcare marketing programs. And that prominence comes from success and lessons learned—some good, some not so good—about both general and digital marketing.
Marketing dashboards are an essential deliverable for any marketing team. Senior leaders want to know what they are getting for their investment in marketing, and how marketing will advance their strategic plan. And for marketers, it is important to document how effective you were in achieving your stated goals. So, where to begin?
Inevitably at some point during your healthcare marketing career you will be faced with bringing a new brand to market. As you do, it is critical to stay focused on the strategic and business objectives of your organization, while also protecting the equity of your brand. The following scenarios describe bringing a new brand to a market, assuming you currently have standing or brand value. The goal in both cases is to leverage the equity of all the brands to enhance your brand, differentiate you from competitors and better serve your customers.
David Brond, David C. McBride, Randy Farmer and Tom Trezise join Delaware’s only public media news service.
WILMINGTON, Del. (June 12, 2018) — Delaware Public Media (DPM) announced that David Brond, David C. McBride, Randy Farmer and Tom Trezise have been named to the organization’s board of directors. DPM, Delaware’s only public media news service, is dedicated to covering the unique issues, events, personalities and cultures of Delaware. As an NPR member station, DPM presents high-quality statewide news in a rich combination of audio, video and text.
Over the past four-plus decades, AB&C has worked with some of the most premier healthcare systems across this country—large and small—and we greatly value those relationships. But great agency-client relationships just don’t happen; they take true commitment by both parties to be successful. And over the years, we have learned what makes a great working relationship and want to share that knowledge with you, because agencies, while a source of expense, are also an investment, and have a key impact on your organization and your ability to meet patient and provider needs, delivery quality care and build your brand.
Wilmington.
819 N. Washington St.,
Wilmington, DE 19801
302.655.1552
800.848.1552
Philadelphia.
1429 Walnut St., 9th Fl.,
Philadelphia, PA 19102
215.923.9600
Bloomsburg.
29 E. Main St., Ste. R,
Bloomsburg, PA 17815
302.655.1552
800.848.1552
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