October 4, 2016
May 13, 2016

ab+c Creative Intelligence Wins Big at the 33rd Annual Healthcare Advertising Awards

33rdHMRAwardCertificate_HeaderCropTilt_500sqab+c Creative Intelligence, one of the region’s largest full-service marketing communications agencies, with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, took home 9 awards from the 2016 Healthcare Advertising Awards. The annual competition is the longest-standing and largest healthcare advertising competition, as well as one of the 10 largest of all advertising awards. From a pool of over 3,700 entries, ab+c was honored with three gold, three silver, one bronze and three merit awards in a variety of mediums.Read full post...

April 15, 2016

Samantha Oscar Recognized with Philly Ad Club Award

Samantha and the ab+c crew after the awards lunch.

Samantha and the ab+c crew after the awards lunch.

Samantha Oscar, marketing manager at Wilmington-based agency ab+c Creative Intelligence, was recently honored with the Philly Ad Club’s Movers and Shakers Award. This is the first year this honor has been givien to young professionals in the marketing communications industry, who are chosen by their peers based on passion, insight, experience and dedication to the profession. Oscar was honored with the award at the annual Movers and Shakers Pinnacle Award Honorees Luncheon on Tuesday, April 12.Read full post...

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March 21, 2016
March 17, 2016

Davis Advertising Joins ab+c Creative Intelligence

ab+c Creative Intelligence, one of the region’s largest full-service marketing communications firms with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, today announced the acquisition of Davis Advertising Inc. of Bala Cynwyd, Pennsylvania. Davis was one of the first agencies in the country to specialize in recruitment marketing and is a leader in the industry.Read full post...

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August 24, 2015

ab+c Creative Intelligence Wins Eight Digital Health Awards

Wilmington, Del.—ab+c Creative Intelligence was an eight-time winner at the 17th annual Digital Health Awards. The competition, organized twice yearly by The Health Information Resource Center (HIRC), features 80 categories that honor the world’s best digital health resources. Classifications are: Web-based Digital Health; Mobile Digital Health Resources; Personal Digital Health Devices/Wearables; Digital Health Media/Publications; Digital Health—Social Media; and Connected Digital Health. ab+c won gold, silver, bronze and merit awards for various digital advertisements, website designs, rich media and social media content.

“The Heroin Trap” website won gold—the highest award—in the category of Interactive Content/Rich Media for Web-based Digital Health. AtlantiCare’s “Well 4 Life” also received a gold award for Digital Health Curation in the same classification.Read full post...

May 8, 2015

ab+c Improves Mobile Functionality for Physician Recruitment

physician recruitment made easy

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ab+c Creative Intelligence is making the job application process a whole lot easier for busy physicians as VCU Medical Center becomes the first institution to include “Apply Using Doximity” functionality. ab+c recognized that most physicians were viewing recruitment-related emails and open positions on mobile devices. Thus, the agency designed VCU’s physician recruitment site – JoinVCUHealth.org – so candidates can click once and apply with Doximity, the largest professional networking tool for physicians and healthcare professionals.Read full post...

May 4, 2015

ab+c Creative Intelligence scores healthcare ad awards

Wilmington, DE—ab+c Creative Intelligence, a full-service marketing communications agency, earned ten awards in the 32nd Healthcare Advertising Awards, a competition conducted by Healthcare Marketing Report. Among more than 3,700 entrants, ab+c was proud to walk away with silver, bronze and merit awards in eight different categories.

According to the Healthcare Advertising Awards, entries were judged on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. “We’re proud the work we do with our clients meets the high standards of the Healthcare Ad Awards, and that we’re able to compete and win on a national level,” says Paul Pomeroy, Director of Marketing at ab+c.Read full post...

April 20, 2015

Avoiding the Heroin Trap

The Heroin Trap is a New Castle County drug prevention public awareness campaign.

The Heroin Trap is a New Castle County drug prevention public awareness campaign.

Heroin addiction is not a game. But can a game alert people to the dangers of the drug? ab+c teamed up with the New Castle County Police Department and New Castle County Heroin Alert Program to create a countywide campaign that alerts youth and their parents to the dangers of falling into “The Heroin Trap.”Read full post...

May 7, 2014

Alright, alright, alright!!

The healthcare team here at ab+c is feeling like Matthew McConaughey when he accepted his best actor awards this year. While we didn’t win an Oscar or a Golden Globe, we (and our client partners) did win the prestigious Best in Show at the 31st Annual Healthcare Advertising Awards and a Judge’s Choice award at the 2014 Aster Awards. In addition to these amazing honors, we also nabbed eight gold, three silver and two bronze Healthcare Advertising Awards, and six gold and four silver Aster Awards.Read full post...

March 17, 2014

Investing in financial brain power

Ed Ianniab+c welcomes financial industry veteran Ed Ianni to our team. He brings more than three decades of experience in financial services, banking, wealth management, business development, marketing communications, risk management, law and insurance. Ed also serves as an advisor in both the public and private sectors, successfully helping clients grow their businesses, capital and economies. He holds his juris doctor from the University of Virginia School of Law, bachelor’s and master’s degrees from Oxford University, and a bachelor’s degree from Princeton University.Read full post...

November 1, 2013

ab+c Creative Intelligence named top advertising shop in the First State

WILMINGTON, DE — ab+c Creative Intelligence, a full-service marketing communications agency, received high praise from Ad Week, the leading industry publication for marketing, media and advertising professionals. In a recent article titled The United States of Advertising Agencies, ab+c was named Delaware’s “Top Shop.”

“Our selection speaks to the strong partnerships we’ve forged with clients from Delaware to Alaska,” says John Hawkins, president and CEO. “We’ve invested in the entire process — research and strategy all the way through execution and measurement. It makes our creative stronger and our clients more successful.”

The United States of Ad Agencies | Ad Week

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December 10, 2012

Paul Stecca promoted to Creative Director

Paul Stecca, Creative Director

Wilmington, DE – ab+c, a full-service marketing communications agency, announces the promotion of Paul Stecca to the position of Creative Director. Stecca will oversee creative product for online advertising campaigns. Focusing on online banner ads, he will serve as an intermediary between the client services and creative teams, hire new team members, and remain abreast of online advertising trends and changes, including Flash and the future of HTML5 animation programs.

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November 21, 2012

ab+c contributes to major healthcare news site

Maria Stearns, Healthcare Team Director

Maria Stearns, Healthcare Team Director

ab+c has been and will continue to be a regular contributor in 2013 to the Ragan’s Health Care Communication News blog, a daily news website that focuses on healthcare social media, marketing, health communications, pharma and physicians. We’re honored to contribute our client stories and expertise to this go-to online resource for the latest in healthcare. Maria Stearns wrote our current post, Hospital communicators: Nix the jargon, in which she implores marketers to push past the expected hospital descriptors to get to the source of what really differentiates hospitals.

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September 25, 2012

It’s official…

Official Payments Corporation

Official Payments Corporation

Official Payments Corp. (OPC), a leading provider of electronic payment solutions, has named ab+c its agency of record. ab+c has been doing project work with OPC for several years and will now handle the company’s digital media campaigns, public relations initiatives and blog writing. We’re happy to be taking our relationship to the next level!