The Media Planner/Buyer is responsible for development, negotiation, implementation, tracking and optimization of paid media campaigns that may include broadcast, print, OOH, direct mail, display banners, video, site-direct buys, ad network buys, behavioral targeting, rich media, mobile, paid social and paid search. Read full post...

Aloysius Butler & Clark is looking for an experienced Web Developer to join our talented and award-winning digital creative team. As part of our growing digital department, the Web Developer will collaborate with our designers, animators and other developers to manage, build and deliver best-in-class user experiences for our clients. This is not an entry-level position so please apply ready to talk about some of the items and technologies on the lists below and tell our digital team about all the cool web stuff you’ve done!Read full post...

Wanted: Professional Juggler, Cat Herder—or an Experienced Agency Project Manager will do.

We need someone with a background in the agency world who’s skilled at managing the myriad details of interactive and digital media projects—from kickoff to delivery. This entails juggling day-to-day work, defining priorities and resources, tracking budgets and schedules, identifying risks and resolving conflicts. This job calls for a dynamic people person who’s detail oriented and highly organized. You’ll ride herd on multidisciplinary agency teams, managing multiple projects as you manage clients’ expectations. You’ll act as gatekeeper for all interactive projects requested by AB&C’s account teams. You’ll also act as the project teams’ advocate. Visit us online. You’ll get a sense of who we are—as well as the clients we serve.

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Do you understand how to use paid media dollars to cost-effectively target audiences on various online platforms, while also supporting the post with organic social? If so, we should talk. We’re AB&C, the largest full-service independent marketing and communications agency in the region. We’re looking for a Digital Media Supervisor to join our team-oriented media department to oversee strategy, planning, campaign implementation, optimization and results-performance reporting for a designated client list. The Digital Media Supervisor will craft intelligent paid media programs for both brand and lead generation, with a firm footing in industry best practices. They will also serve as an audience profile and targeting specialist.
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AB&C is looking for a Media Supervisor to join our growing, well-rounded, full-service media team. In this role, you will develop strategies as well as negotiate, implement, optimize and report on media campaigns for a select group of clients. Read full post...

Maybe you’ve heard of Skin So Soft? Avon thought it was a skin moisturizer (and it is), but the public bought it for another reason. It turned out to be a bang-up insect repellant as well. So good, in fact, that today Avon makes a second product: Skin So Soft Bug Guard.

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Think of a food court on the ground floor of a commercial building. At lunchtime, all the people who work in the offices upstairs are going to want to have lunch somewhere. And if you’re one of the businesses in the food court, you probably spend your nights dreaming of ways to outdo your neighbors to win those customers.Read full post...

When you market attractions, it’s natural to want to show that attraction in advertising. The curator spent hours getting that exhibit together. Your boss spent millions on that new ride. Everyone loves that vista. It feels almost unfair not to show these things.

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Most of the marketing world is based on precedents. We base our metrics and budgets on prior years’ results. We schedule the same way — peak season and off-season, planning time, production time, media buying — it’s mostly based on what we did last year.
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In January 2016, I wrote a blog titled “Four Marketing Resolutions for 2016.” I cited research identifying that “people who write down their specific resolutions are 10 times more likely to attain their goals than people who don’t make specific resolutions.”[1] So I made my marketing resolutions public:
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At 11:59 p.m. on December 31, 2019, the ball started dropping and decided to make a year of it. Like everyone else, I wish I could close the lid to this dumpster fire, but there are some things even a trash fire can illuminate. And those are the things that I never want to lose sight of. So right now, I’m taking stock of what I want to stick.
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By David Brond, Elizabeth Cohen and Linda McAleer

Multiple articles have been written about the important role parents play in their child’s college decision. Most higher education marketers and enrollment professionals agree that a parent’s powerful influence in guiding high school students throughout the college application and admission process is often unmatched by any other person.
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Current COVID-19 trends indicate that we are on the other side of the peak in most places in the U.S. States have lifted stay-at-home orders, and we’re all starting to experience what our new normal looks like. This means that while critical care units and emergency departments are still treating COVID-19 patients every day, the numbers have decreased.Read full post...

Communicating that it is safe to get preventative care such as mammograms is essential to getting healthcare kick-started. With the advent of consumerism and the preponderance of healthcare information, we now have an “army” of informed healthcare consumers in our country. Where have they been during this pandemic? What happened to preventative medicine or annual medical procedures/treatments?Read full post...

By David Brond and Kathleen Doyle

The world as we knew it has changed. This is also true across the entire landscape of higher education.

May 1 was National College Decision Day, the traditional deadline for high school seniors to pick their college or university. In 2020 unfortunately, thanks to the COVID-19 pandemic, this important decision has become more difficult than ever for students and parents. The pandemic is also having—and going to have—a profound impact on the future of institutions of higher learning across the country.Read full post...