May 4, 2015

ab+c Creative Intelligence scores healthcare ad awards

Wilmington, DE—ab+c Creative Intelligence, a full-service marketing communications agency, earned ten awards in the 32nd Healthcare Advertising Awards, a competition conducted by Healthcare Marketing Report. Among more than 3,700 entrants, ab+c was proud to walk away with silver, bronze and merit awards in eight different categories.

According to the Healthcare Advertising Awards, entries were judged on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. “We’re proud the work we do with our clients meets the high standards of the Healthcare Ad Awards, and that we’re able to compete and win on a national level,” says Paul Pomeroy, Director of Marketing at ab+c.Read full post...

March 18, 2015

ab+c Creative Intelligence Receives Video Honors

The DUI D-Word campaign from the Delaware Office of Highway Safety

The DUI D-Word campaign from the Delaware Office of Highway Safety

WILMINGTON, DE—ab+c Creative Intelligence, a full-service marketing communications agency, earned video accolades at the 2015 Telly Awards. With silver as the highest award given, ab+c won three bronze honors. The first two came in the category “Online Video—Online Webisodes, Segments, or Promotional Pieces—Health and Wellness.” ab+c won for MedStar Georgetown University Hospital’s deep brain stimulation campaign and Delaware Division of Public Health Comprehensive Cancer Control Program’s Healthy Delaware skin cancer testimonial videos. Additionally, in the public service category, ab+c and the Delaware Office of Highway Safety won bronze for the DUI D-Word campaign.Read full post...

January 13, 2015

ab+c Creative Intelligence Wins Gold in Cardiovascular Advertising

The campaign resulted in 72 new appointments with MedStar Health physicians.

The campaign resulted in 72 new appointments with MedStar Health physicians.

WILMINGTON, DE—ab+c Creative Intelligence and MedStar Health won gold at the 2014 CardioVascular Advertising Awards (CVAA). ab+c’s work on the atrial fibrillation (a-fib) campaign for MedStar Heart & Vascular Institute earned the first-place award in the Total Advertising Campaigns category. The campaign included radio, transit, banner and print advertisements as well as patient podcasts. In less than one month, the multimedia campaign resulted in 72 new appointments with MedStar Health physicians.Read full post...

Philly businesses take notice of ab+c

How does an ad agency not become the shoemaker’s child?

Lightning in a Bottle Competition
By doing its own advertising and marketing. As a 43-year-old agency that expanded into the city of Philadelphia — known for cheesesteaks, relentless sports fans and a statue of Rocky at the steps of the Art Museum — ab+c wanted to be noticed. And kick-ass print ads alone weren’t gonna cut it. Giving back to the community in some way seemed like a bright idea. So we came up with a way to help a local business grow, which in turn would help the community grow: a competition — just like the Hunger Games — to find a great business with an innovative idea. The reward? A year’s worth of free marketing services. (OK, it was nothing like the Hunger Games. That would’ve gotten us noticed for all the wrong reasons.)

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June 20, 2014

Philly Bread Wins ab+c’s Lightning in a Bottle Competition

Pete Merzbacher and Philly Bread will receive a free year of marketing services from ab+c.

Pete Merzbacher and Philly Bread will receive a free year of marketing services from ab+c.

PHILADELPHIA, PA — Philly Bread is the inaugural Philadelphia business winner of the Lightning in a Bottle Competition, which was announced in a live awards ceremony held on Thursday evening at the Quorum at the University City Science Center. The competition for city businesses was the brainchild of ab+c Creative Intelligence, a full-service marketing communications agency.

Philly Bread, located on North 5th Street, is in the initial stages of introducing an improved English muffin, dubbed the ”Philly Muffin.” The company was awarded a year’s worth of free marketing services from ab+c as a result of the competition.Read full post...

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May 8, 2014

Philly Businesses Enter “Lightning in a Bottle” to Win Free Year of Marketing

Deadline_extended_LIAB

 

PHILADELPHIA, PA — The Lightning in a Bottle Competition is gaining momentum in Philadelphia. The competition is searching the city for businesses that can help Philly grow, and offering a free year of marketing services to the winner. Current entries reflect a wide spectrum of industries. Businesses with a viable product, an innovative way to create new jobs, a service to benefit residents, or similar ideas, can enter at LightningInABottleAward.com.

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April 1, 2014

ab+c Creative Intelligence Launches “Lightning in a Bottle” Competition

#LIABPhilly

Philadelphia, PA — ab+c Creative Intelligence, a full-service marketing communications firm, wants to identify the next great business idea originating from a Philadelphia-based company. The agency’s “Lightning in a Bottle” competition seeks entries from companies located within the city limits that have a game-changing product or service ready to go to market.

Entries will be accepted from April 14 to May 19 online at www.LightningInABottleAward.com. A blue-ribbon panel of judges representing business, academia, and government will evaluate the submissions. In addition, the public can vote for their favorite entrants via the website.Read full post...

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March 27, 2014

Gold and Silver at the ADDYs for ab+c Creative Intelligence

PHILADELPHIA, PA — ab+c Creative Intelligence, a full-service marketing communications agency, came home with gold and silver from the 2014 ADDY Awards. The agency won gold in the “Campaign — Single Medium Campaign” category for its Choose Health Delaware videos. The silver came courtesy of ab+c’s Agency Match Game in the “Creative Services and Industry Suppliers — Digital” category.Read full post...

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November 1, 2013

ab+c Creative Intelligence named top advertising shop in the First State

WILMINGTON, DE — ab+c Creative Intelligence, a full-service marketing communications agency, received high praise from Ad Week, the leading industry publication for marketing, media and advertising professionals. In a recent article titled The United States of Advertising Agencies, ab+c was named Delaware’s “Top Shop.”

“Our selection speaks to the strong partnerships we’ve forged with clients from Delaware to Alaska,” says John Hawkins, president and CEO. “We’ve invested in the entire process — research and strategy all the way through execution and measurement. It makes our creative stronger and our clients more successful.”

The United States of Ad Agencies | Ad Week

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August 8, 2013

Klein USA and ab+c team up to win Architectural Record Excellence in Advertising award

Philadelphia, PA — ab+c, a full-service marketing communications agency, and its client Klein USA were named winners in the online ad category at the Architectural Record 2013 Excellence in Advertising Awards. The winning banner ad was a collaboration of ab+c’s Lou Brandsdorfer (Creative Director), Bruce Waters (Associate Creative Director) and Paul Stecca (Creative Director).

“Architectural Record is the leading print and online media vehicle for construction and architecture,” says John Hawkins, president and CEO of ab+c. “We’re thrilled to receive such prestigious industry recognition for Klein, a world leader in high-quality interior sliding door systems.”Read full post...

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