The short answer is yes. According to an article in Social Media Today:
- 72% of Internet users look for health information online.
- 77% of Internet users read blogs.
- 81% of U.S. consumers trust advice and information from blogs.
- Companies that blog have 97% more inbound links.
OK, you say, this makes sense for a larger B2C brand. But what does it mean to me and my hospital? Read full post...