Samantha and the ab+c crew after the awards lunch.

Samantha Oscar, marketing manager at Wilmington-based agency ab+c Creative Intelligence, was recently honored with the Philly Ad Club’s Movers and Shakers Award. This is the first year this honor has been givien to young professionals in the marketing communications industry, who are chosen by their peers based on passion, insight, experience and dedication to the profession. Oscar was honored with the award at the annual Movers and Shakers Pinnacle Award Honorees Luncheon on Tuesday, April 12.Read full post...

The ab+c group celebrating at the ADDYs party.

As a result of our creative work with several valued clients, we were recently honored with seven local American Advertising Awards, widely known as the ADDYs. The competition, hosted earlier in March by the Philly Ad Club, annually attracts thousands of entries from top agencies of the Greater Philadelphia area. Considered the most prestigious awards of the region, the ADDYs inspire some of the industry’s most creative work and honor excellence in advertising. ab+c was awarded two gold and five silver trophies for their work in various mediums, including print, radio, video and full campaign.Read full post...

Looking great atop the Lit Brothers Building! ab+c was proud to team up with Susan G. Komen Philadelphia to embrace thousands of people living, working and visiting Philadelphia in the hope and excitement of the 2016 Race for the Cure. Read full post...

Paul Pomeroy, Steve Merino, Justin Windheim, Scott Bille and Craig Brown touring the facility, beard nets and all.

Philadelphia, PA—ab+c Creative Intelligence has been selected by David Michael & Co. to be the sole agency that will support in-house marketing efforts. A leading flavor company, David Michael—known in the industry as DM Flavors—has a rich tradition of industry-leading ideas and innovations. ab+c—working together with the DM Flavors marketing team—will help to continue that tradition. David Michael chose ab+c for its depth of experience and proven capabilities through a variety of marketing tactics. The company will rely on ab+c’s abilities for everything from creative and digital to PR and social media.Read full post...

Mayor Michael Nutter joined the managing directors of ab+c’s Philadelphia office and ab+c’s managing directors to cut the ribbon officially opening ab+c’s new Center City office.

PHILADELPHIA, PA (December 14, 2015)—ab+c Creative Intelligence, one of the region’s oldest full-service marketing communications agencies, recently made a major commitment to expand its footprint in Philadelphia to help build its presence in the Mid-Atlantic marketplace. ab+c officially opened its Center City Philadelphia office at 1429 Walnut Street with a major celebration on December 2 and a ribbon-cutting featuring Mayor Nutter and other city officials.

“Over the past several years, we’ve found our client base growing significantly beyond our home base of Wilmington, and the time was right for us to establish a strong presence in the Philadelphia region,” said John Hawkins, ab+c’s founder and CEO. “We took a full floor in an exciting historic office building downtown in the heart of the City Read full post...

Jonathan created an action figure of himself to land his first job in the industry.

Jonathan Mathers, ab+c Creative Intelligence’s newest senior art director, brings his passion for stellar creative to the agency’s Philadelphia office. During his 10 years in the advertising industry, he has worked on diverse campaigns including casino accounts and soft drinks. A graduate of the Philadelphia Art Institute, Jonathan holds a BA in graphic design, and has quickly endeared himself to the Philadelphia group thanks to his love of Philly sports teams (yes, even the Sixers).

Jonathan has way too much energy to contain in a standard press release, plus we jumped at the chance to talk sports with him. So we sat down for a brief Q&A.Read full post...

Pennoni Associates Inc. is headquartered a few minutes from the ab+c Philadelphia office.

PHILADELPHIA, PA—Pennoni Associates Inc. has selected ab+c Creative Intelligence, a full-service marketing communications agency, to conduct initial work on a brand discovery and development initiative, which will help Pennoni prepare for its 50^th anniversary celebration in 2016.Read full post...

How does an ad agency not become the shoemaker’s child?

By doing its own advertising and marketing. As a 43-year-old agency that expanded into the city of Philadelphia — known for cheesesteaks, relentless sports fans and a statue of Rocky at the steps of the Art Museum — ab+c wanted to be noticed. And kick-ass print ads alone weren’t gonna cut it. Giving back to the community in some way seemed like a bright idea. So we came up with a way to help a local business grow, which in turn would help the community grow: a competition — just like the Hunger Games — to find a great business with an innovative idea. The reward? A year’s worth of free marketing services. (OK, it was nothing like the Hunger Games. That would’ve gotten us noticed for all the wrong reasons.)

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Pete Merzbacher and Philly Bread will receive a free year of marketing services from ab+c.

PHILADELPHIA, PA — Philly Bread is the inaugural Philadelphia business winner of the Lightning in a Bottle Competition, which was announced in a live awards ceremony held on Thursday evening at the Quorum at the University City Science Center. The competition for city businesses was the brainchild of ab+c Creative Intelligence, a full-service marketing communications agency.

Philly Bread, located on North 5^th Street, is in the initial stages of introducing an improved English muffin, dubbed the ”Philly Muffin.” The company was awarded a year’s worth of free marketing services from ab+c as a result of the competition.Read full post...

PHILADELPHIA, PA — The Lightning in a Bottle Competition is gaining momentum in Philadelphia. The competition is searching the city for businesses that can help Philly grow, and offering a free year of marketing services to the winner. Current entries reflect a wide spectrum of industries. Businesses with a viable product, an innovative way to create new jobs, a service to benefit residents, or similar ideas, can enter at LightningInABottleAward.com.

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Philadelphia, PA — ab+c Creative Intelligence, a full-service marketing communications firm, wants to identify the next great business idea originating from a Philadelphia-based company. The agency’s “Lightning in a Bottle” competition seeks entries from companies located within the city limits that have a game-changing product or service ready to go to market.

Entries will be accepted from April 14 to May 19 online at www.LightningInABottleAward.com. A blue-ribbon panel of judges representing business, academia, and government will evaluate the submissions. In addition, the public can vote for their favorite entrants via the website.Read full post...

PHILADELPHIA, PA — ab+c Creative Intelligence, a full-service marketing communications agency, came home with gold and silver from the 2014 ADDY Awards. The agency won gold in the “Campaign — Single Medium Campaign” category for its Choose Health Delaware videos. The silver came courtesy of ab+c’s Agency Match Game in the “Creative Services and Industry Suppliers — Digital” category.Read full post...

Maria Stearns, Healthcare Team Director

ab+c Healthcare Team Director Maria Stearns and our client Nikki Yeager of MedStar Montgomery Medical Center will be speaking at an IGNITE! session at the annual conference of the Society for Healthcare Marketing and Strategic Development (SHSMD) in Philly this month. Their fast-paced presentation — limited to 10 minutes and 20 slides — will center on landing page best practices and will feature examples of landing pages used in campaigns for MedStar Montgomery Medical Center. Maria and Nikki step up to the dais on Wednesday, Sept. 19, so wish them luck!

For more information about the SHSMD 2012 Annual Conference,
visit the SHSMD conference website.