April 25, 2016

ab+c Creative Intelligence Promotes Shawn Kessler to Managing Director of Recruitment Marketing

Shawn Kessler, Managing Director of Recruitment Marketing

ab+c Creative Intelligence, one of the region’s largest full-service marketing communications firms, with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, has just named Shawn Kessler managing director of the company’s recruitment marketing practice.

With the agency’s recruitment business expected to double this year, Kessler’s 15 years in the industry, depth of experience, diverse skill set and proven strategies in recruitment marketing make him a logical fit to oversee this expanded business, as well as drive continued growth.Read full post...

Read more in
March 17, 2016

Davis Advertising Joins ab+c Creative Intelligence

ab+c Creative Intelligence, one of the region’s largest full-service marketing communications firms with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, today announced the acquisition of Davis Advertising Inc. of Bala Cynwyd, Pennsylvania. Davis was one of the first agencies in the country to specialize in recruitment marketing and is a leader in the industry.Read full post...

Read more in
October 7, 2015

University of Virginia Medical Center Chooses ab+c Creative Intelligence for Recruitment Marketing

UVA Medical Center has called ab+c in to provide recruiting , digital and traditional marketing tactics.

UVA Medical Center has called ab+c in to provide recruiting , digital and traditional marketing tactics.

The University of Virginia (UVA) Medical Center has selected ab+c Creative Intelligence, a full-service marketing communications agency, to assist it in recruitment marketing and media efforts. UVA joins the agency’s roster of healthcare clients that rely on strategic thinking and creative communication to recruit top talent. ab+c will provide direct recruitment, digital and traditional marketing tactics to support the client in recruiting nurses, pharmacists, dialysis technicians, IT staff and other key associates as the organization grows to meet the demand of its community.Read full post...

Physician Recruitment Marketing: Four Years, Big Difference

Attending the ASPR 2015 conference in Orlando  gives us the chance to talk recruitment strategies with attendees

Shawn Kessler talks recruitment strategy with ASPR 2015 attendees.

This year I attended my fifth ASPR (Association of Staff Physician Recruiters) conference. My biggest takeaway: The physician shortage has truly become a real, living, breathing thing that, understandably, has a lot of recruiters terrified.

Rewind to 2011. Chicago. The conference was smaller with fewer attendees and vendors.  You would hear “The physician shortage is coming” and “Take these steps so your health system is prepared” or “These are the recruiters you should be using.” The term “recruitment marketing” was hardly known at that point.Read full post...

Read more in

4 Marketing Topics Physician Recruiters Should Pay Attention To

15 tips 2As a staff recruiter, you have to target physicians precisely, and then differentiate yourself from your competition — and do it all on time and on budget. That budget may be tight. You may be a team of one. And the physician shortage sure doesn’t help. But you press on.

Because your bottom line relies on the income physicians bring into your organization.

In ab+c’s 10 + years of helping physician recruiters, we’ve seen the challenges you face. And we’ve helped healthcare organizations find and bring in the physicians they need to keep the bottom line in the black.

But even if you can’t hire an agency just yet, we can still help with your recruitment strategy. Here are four areas you should focus on:Read full post...

May 8, 2015

ab+c Improves Mobile Functionality for Physician Recruitment

physician recruitment made easy

Click to enlarge

ab+c Creative Intelligence is making the job application process a whole lot easier for busy physicians as VCU Medical Center becomes the first institution to include “Apply Using Doximity” functionality. ab+c recognized that most physicians were viewing recruitment-related emails and open positions on mobile devices. Thus, the agency designed VCU’s physician recruitment site – JoinVCUHealth.org – so candidates can click once and apply with Doximity, the largest professional networking tool for physicians and healthcare professionals.Read full post...

March 26, 2015

Rush University Medical Center Taps ab+c Creative Intelligence for Recruitment Marketing

Rush has been part of the Chicago landscape longer than any other healthcare institution.

Rush has been part of the Chicago landscape longer than any other healthcare institution.

BLOOMSBURG, PA—ab+c Creative Intelligence, a full-service marketing communications agency, has partnered with Rush University Medical Center (Chicago) on its physician recruitment efforts. The agency’s assignments include constructing a physician recruitment website and providing direct marketing strategy.Read full post...

Read more in
January 27, 2015

Tara Moore of ab+c Creative Intelligence Earns Diversity Certification

Tara Moore receives her post graduate certification in Diversity Studies

Tara Moore received her post graduate certification in Diversity Studies.

BLOOMSBURG, PA—Tara Moore of ab+c Creative Intelligence has added “diversity specialist” to her qualifications. The account executive recently earned a post-graduate certificate in diversity studies with an emphasis on workplace and healthcare diversity. This certification comes in addition to a master’s degree in human relations.Read full post...

January 26, 2015

Diversity and Inclusion: Why It’s Important for your Organization

Diversity and inclusion: why it’s important for your organization

Tara Moore received her postgraduate certification in diversity studies.

It’s no secret why organizations that focus on having a diverse workplace solve problems with a unique perspective and develop cultural competencies that help them with their bottom line. Diversity and inclusion messaging targeted at specific groups is being seen more and more in advertising and employee recruitment messaging.

Our own Tara Moore realizes how important it is to offer expertise in this area. With a master’s in human relations and postgraduate certification in diversity studies, she’s our go-to when it comes to the benefits of a diversity and inclusion strategy.Read full post...

Read more in
December 10, 2014

Recruitment Marketing Team at ab+c Creative Intelligence Tallies Three New Clients

“These three clients represent a series of firsts for recruitment marketing at ab+c,” says senior strategist Shawn Kessler.

“These three clients represent a series of firsts for recruitment marketing at ab+c,” says senior strategist Shawn Kessler.

BLOOMSBURG, PA — ab+c Creative Intelligence, a full-service marketing communications agency, has begun recruitment marketing efforts with three new clients — GoHealth Urgent Care, Synchrogenix and University of Colorado Health. GoHealth Urgent Care and Synchrogenix will take advantage of ab+c’s full gamut of recruitment marketing services, including messaging through placements. For University of Colorado Health, the agency’s tasks include an employment branding discovery, messaging development and creation of a recruitment website.Read full post...

Heightening your brand versus hiring locum tenens

BayState Health physician portal website

It’s smarter and less expensive to invest in your own employment brand identity, rather than depend on outsiders to fill your pipeline.

The best physicians deliver better care. But what’s the best way to find those physicians?

Investing in locum tenens to fill vacancies can certainly deliver the physicians your patients need, and there will always be a need for them. But at what cost? The physicians’ longevity and loyalty are uncertain, and they’re only a short-term solution.Read full post...

Read more in

Women shouldn’t have rights

Popular? Maybe. Appalling? Absolutely!

Popular? Maybe. Appalling? Absolutely!

 

Lack of diversity affects our lives personally and professionally. In this country, equality for everyone — minority, gay, lesbian, bisexual and transgender — seems like a simple concept. Sadly, I struggle every day to understand why it is not.

Challenges such as marriage equality and feeling safe in the workplace (Employment Non-Discrimination Act) are joined by a multitude of other forms of inequality, such as sexism, racial profiling and gender bias. These issues appear in abundance on the Internet and social media, and on sites you might not expect.

Recently Adweek published an article entitled “Powerful Ads Use Real Google Searches to Show the Scope of Sexism Worldwide.” The campaign, created by UN Women, uses Google’s autocomplete search feature to show how gender inequality is a worldwide epidemic. The study used search qualifiers like “women shouldn’t,” “women need to,” and “women cannot.” Read full post...

Read more in