How to Build Your Personal Brand
“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
The term “personal branding” was first coined in 1997 by leading business-management thinker Tom Peters. A personal brand is formed by an individual’s professional reputation and online image, as well as personal characteristics such as work style, community engagement and worldview. It incorporates all the skills, talents and areas of expertise an individual has cultivated over his or her lifetime.Read full post...