When you market attractions, it’s natural to want to show that attraction in advertising. The curator spent hours getting that exhibit together. Your boss spent millions on that new ride. Everyone loves that vista. It feels almost unfair not to show these things.
In the not-too-distant past, we planned shoots for individual TV commercials, filming only the scenes the storyboard called for. We had outtakes, but they usually stayed in the edit suite.
We’re looking for a Media Coordinator who has a sharp eye for detail and is extremely organized. You’ll work closely with media planners and buyers to hone your media planning and placement skills. Read full post...
We need a Digital Media Analyst to report on and analyze our paid digital media campaigns. This person will provide regular reports, analysis and insights for a variety of media tactics, including paid search, display, mobile, video and social. If that sounds like you, then consider joining our digital media team, which handles a wide variety of interesting accounts.Read full post...
The Human Resources Manager is responsible for performing a broad range of HR and administrative duties. Responsibilities include serving as the initial point of contact for employee inquiries and issues, talent search and recruitment; managing the onboarding process and benefits enrollment and processing; and maintaining an up-to-date knowledge of employment-related rules and regulations.
The Media Planner/Buyer is responsible for development, negotiation, implementation, tracking and optimization of paid media campaigns that may include broadcast, print, OOH, direct mail, display banners, video, site-direct buys, ad network buys, behavioral targeting, rich media, mobile, paid social and paid search. With assigned clients from A to Z, the Media Planner/Buyer will handle analysis, strategy, planning, execution, budget management, billing, optimization and results—working in conjunction with associate media directors/media supervisors.
Account Supervisors oversee multiple client relationships and are the primary point of contact between the agency and the client. Account Supervisors are focused on building and maintaining a strong working relationship with assigned clients, ensuring that they receive the highest level of service. In this capacity, Account Supervisors coordinate and collaborate with colleagues across multiple agency departments, with a focus on developing, recommending and presenting strategic solutions that deliver measurable results for the client. In addition, Account Supervisors are engaged in new business development, including agency prospects and expansion within existing clients. B2B experience is preferred but is not mandatory.
Service Is Your Middle Name. You’re a people person. You’re adept at building professional relationships and coordinating with others on projects. You’re a strategic thinker with a heightened sense of responsibility and integrity. You can apply intelligent marketing and advertising strategies, manage the details and respond to requests. And you understand the value of trust, clear communications and collaboration.
You may be the AE we need.
Most of the marketing world is based on precedents. We base our metrics and budgets on prior years’ results. We schedule the same way — peak season and off-season, planning time, production time, media buying — it’s mostly based on what we did last year.
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You’ll need a solid background in effective communications experience with social and digital media, consumer and business press, as well as a proven track record of collaboration across a number of internal teams and subject matter experts. You’ll be responsible for handling PR and social media initiatives for an array of accounts.