July 25, 2019

Account Executive/Senior Account Executive

Service is your middle name.

You’re a people person. You’re adept at building professional relationships and coordinating with others on projects. You’re a strategic thinker with a heightened sense of responsibility and integrity. You can apply intelligent marketing and advertising strategies, manage the details and respond to requests. And you understand the value of trust, clear communications and collaboration.

You may be the AE we need.Read full post...

February 18, 2019
January 22, 2019
January 11, 2019

Refine Your Brand. Retain Your Talent.

After 18 years, the unemployment scales have finally tipped, and we’re seeing more available jobs than unemployed individuals. According to the Wall Street Journal’s Eric Morath, “U.S. job openings rose to 6.7 million at the end of April [2018], compared with the 6.3 million Americans who were unemployed.” It’s the first time this has happened since the U.S. Department of Labor began keeping records of such statistics in 2000.

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November 8, 2018

Digital Marketing: So Many Lessons Learned

While many healthcare providers have been late adopters of digital marketing (as compared to other industries), it is fair to say that, as of 2018 it is now a cornerstone of most healthcare marketing programs. And that prominence comes from success and lessons learned—some good, some not so good—about both general and digital marketing.

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Dashboards: More than Keeping Score

Marketing dashboards are an essential deliverable for any marketing team. Senior leaders want to know what they are getting for their investment in marketing, and how marketing will advance their strategic plan. And for marketers, it is important to document how effective you were in achieving your stated goals. So, where to begin?

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Facing the Ultimate Marketing Challenge: Bringing a New Brand to Market…Yours!

Inevitably at some point during your healthcare marketing career you will be faced with bringing a new brand to market. As you do, it is critical to stay focused on the strategic and business objectives of your organization, while also protecting the equity of your brand. The following scenarios describe bringing a new brand to a market, assuming you currently have standing or brand value. The goal in both cases is to leverage the equity of all the brands to enhance your brand, differentiate you from competitors and better serve your customers.

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June 12, 2018

Delaware Public Media Names New Board Members

David Brond, David C. McBride, Randy Farmer and Tom Trezise join Delaware’s only public media news service.

WILMINGTON, Del. (June 12, 2018) — Delaware Public Media (DPM) announced that David Brond, David C. McBride, Randy Farmer and Tom Trezise have been named to the organization’s board of directors. DPM, Delaware’s only public media news service, is dedicated to covering the unique issues, events, personalities and cultures of Delaware. As an NPR member station, DPM presents high-quality statewide news in a rich combination of audio, video and text.

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