Secrets of Successful Networking

As a managing director at AB&C, I often attend events on behalf of my firm, where I walk into a room and strike up a conversation with complete strangers, or give the opening remarks to a crowd of unfamiliar faces. Today, I get excited about these opportunities to promote our agency. But once upon a time, networking was an uncomfortable experience for me, characterized by nervous glances around the room, a sweaty brow and awkward silences.

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November 20, 2017

Digital Production Designer

Can you crush key frames with code? Is animation your best friend, and html and JavaScript your other slightly jealous buddies? If you know that IAB has nothing to do with gastrointestinal distress, then we should talk. AB&C is looking for a Digital Production Designer to offer digital production support for display advertising, websites and email blasts, and also assist with the organization and retouching of digital imagery.Read full post...

November 16, 2017

Digital Media Buyer

Is SEO your BFF? Does discussing online reach and frequency get your click-rate up? Is happiness a well-organized and perfectly budgeted spreadsheet? And can you tell that someone who doesn’t work in digital media buying wrote this ad? Then you’ve already made an impression.Read full post...

November 15, 2017

Need to Innovate? Diversify.

It’s one thing to claim a diverse workforce or patient population. It’s another thing to nurture a genuine culture of inclusion — one in which everyone feels welcomed and valued, one in which everyone can contribute to his or her fullest potential to achieve organizational objectives. This is where the rubber meets the road. Organizations that understand and address the unique perspectives held by their entire patient and employee population can gain significant ground.

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November 8, 2017
November 6, 2017

When to Use New Technologies in Marketing

When it comes to new technology, marketers are often like a newborn playing with a set of keys. It’s new. It’s shiny. And we just need to have it and play with it. But, just because it is new and cool doesn’t mean that it’s the right fit, and often marketers adopt a new technology or platform just so they can scream “first!” with reckless abandon.

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October 30, 2017