AB&C is currently seeking the expertise of an experienced Digital Media Analyst, who would join our media team and lead analysis and reporting for our paid digital campaigns. You need deep, hands-on knowledge of Google Analytics, with the ability to analyze all aspects of digital campaigns. You’ll also need advanced experience in Excel as well as experience in creating polished, actionable dashboards and reports for external publication. Attention to detail is paramount. Google Analytics certification and knowledge of other dashboards and research and buying tools, such as Facebook Business Manager, Google Ads, Bing, Google Data Studio and DCM, are also key. Exceptional written and oral presentation, problem-solving, and organization skills are required.Read full post...

The Senior Digital Designer/Strategist obsesses over how to both design and execute innovative digital experiences. You know which design principles will work for client brands in interactive, mobile and web experiences, as well as in selling these concepts to clients. At AB&C, you’ll be responsible for leading a team of designers, developers and other production specialists to successfully translate concepts into leading-edge interactive experiences. To be successful in this role, you should have experience in leading user research and strategy efforts, as well as in leading and executing designs through wireframes, mock-ups and prototypes.

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Service is your middle name.

You’re a people person. You’re adept at building professional relationships and coordinating with others on projects. You’re a strategic thinker with a heightened sense of responsibility and integrity. You can apply intelligent marketing and advertising strategies, manage the details and respond to requests. And you understand the value of trust, clear communications and collaboration.

You may be the AE we need.Read full post...

By Lenny Prosser, Account Services Intern

As a recent college graduate, I often reflect on the lessons I’ve learned over the past 3 1/2 years. Aside from the many lectures I’ve sat through, late hours studying in the library and weekends spent with friends, I have one major takeaway: the value of relationships.

Agency teams up with DoubleStar, Inc. to offer nursing managers and recruiters an unprecedented online tool for assessing the cost of staffing vacancies, identifying areas for savings and formulating strategies to support profitability.

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Acquisition turns AB&C into the largest full-service independent marketing communications agency in the Delaware Valley.

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After 18 years, the unemployment scales have finally tipped, and we’re seeing more available jobs than unemployed individuals. According to the Wall Street Journal’s Eric Morath, “U.S. job openings rose to 6.7 million at the end of April [2018], compared with the 6.3 million Americans who were unemployed.” It’s the first time this has happened since the U.S. Department of Labor began keeping records of such statistics in 2000.

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WILMINGTON, Del. — Nov. 8, 2018 — Aloysius Butler & Clark (AB&C), one of the region’s largest full-service marketing communications agencies, was awarded 17 MarCom Awards in the 2018 competition, including eight Platinum and five Gold awards.

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While many healthcare providers have been late adopters of digital marketing (as compared to other industries), it is fair to say that, as of 2018 it is now a cornerstone of most healthcare marketing programs. And that prominence comes from success and lessons learned—some good, some not so good—about both general and digital marketing.

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Marketing dashboards are an essential deliverable for any marketing team. Senior leaders want to know what they are getting for their investment in marketing, and how marketing will advance their strategic plan. And for marketers, it is important to document how effective you were in achieving your stated goals. So, where to begin?

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