Media Reconciliation Analyst

AB&C is looking for a Media Reconciliation Analyst to assist with our media invoice process. This person participates in the entire invoice reconciliation process, ensures that invoices match orders and are cleared for payment. The reconciliation analyst identifies, tracks and resolves billing discrepancies, reconciles media payables, and participates in a team environment to ensure invoices are received and processed for payment.Read full post...

May 18, 2023

Aloysius Butler & Clark Announces New Office in the Heart of Wilmington, at 600 N. King St.

Aggressive growth and new workplace model have paved the way for AB&C’s new location with open, modern office space.

WILMINGTON, Del. (May 18, 2023) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, recently transitioned from their previous Wilmington, Delaware headquarters at 819 N. Washington Street to a modern office on the third floor of Courthouse Square, located at 600 N. King Street. AB&C’s new Delaware home is nearly 10,000 square feet and integrates features that foster optimal connectivity and productivity in today’s hybrid work model and provides the flexibility needed to accommodate the agency’s continued growth.Read full post...

Senior Account Executive, Public Relations

PR Senior Account Executives (SRAEs) at AB&C are involved in every facet of direct client service. While each SRAE’s accountabilities will vary depending on the needs of their current roster of clients, SRAEs are expected to know how to create and implement the various aspects of the marketing plans that are established for their assigned clients. Read full post...

Media Coordinator

Core Role

The Media Coordinator assists the media department in a variety of ways, while also managing day-to-day activities for assigned accounts. The Media Coordinator will further develop core media responsibilities through training from the media team. Read full post...

Greater Philadelphia Region Local Tourism Survey 2023

As the world slowly but surely starts to open up again, travel enthusiasts everywhere are itching to get out and explore their own backyard. Whether it’s a day trip to a nearby county or a weekend getaway to a city, the concept of being a “local tourist” has never been more appealing. In fact, according to a recent survey of 500 people living in the Philadelphia region, 77% of people said that “traveling with their family or a group” was the best thing about being a local tourist.1

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Local Tourism 2023 Survey

AB&C recently conducted a survey of consumers in the five-county Philadelphia region, Southern New Jersey and Northern Delaware. The survey covered topics including upcoming local travel plans and preferences, anticipated day and overnight trips, key catalysts for deciding to visit new places, as well as preferred media for learning about destinations and attractions. Below is a preview of the survey that was shared at the Philadelphia Business Journal’s “Tourism Turning Point: Growing the Philadelphia Region’s Travel Market” seminar. (Note: A detailed analysis of survey results will follow in the weeks ahead).

View a preview of the report (PDF, 1MB)

March 6, 2023

Aloysius Butler & Clark Collaborates with Adventure Aquarium in “BIG” Membership Drive Marketing Campaign

Stand-out creative helps generate thousands of new memberships in January, blowing campaign goal “out of the water”.

WILMINGTON, DE (March 6, 2023) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, recently teamed up with Adventure Aquarium to help thousands of area families and individuals reap the benefits of membership at the Camden, NJ educational and entertainment attraction. AB&C put its award-winning creative talents to use to focus attention on, and create urgency for, a limited-time membership sale. At the end of the 25-day campaign, the marketing strategies and execution exceeded the Adventure Aquarium’s goal by more than 66%. All told, the campaign also exceeded the Aquarium’s anticipated revenue by more than 85%.

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The Footlong Hot Dog

A hot dog with toppings.

Everyone who has been to a big event — or even to a movie theater — knows that the cost of refreshments bears no relation to the actual cost of the ingredients themselves. A hot dog or a tub of popcorn that you can make in your own kitchen for maybe 50 cents costs $5. And who knows what the syrup in that soda costs, but you’re paying $5 for that too.Read full post...

Fire Takes Fuel

Airplane on a runway from behind.

If you’ve taken as many flights as we have, you know when your plane is about to take off. You can hear the engines straining. You can feel the enormous thrust it takes to accelerate. Yet, if you look out the window, you still haven’t left the ground.Read full post...

Brands are People, Too

View of several beers taps at a bar.

A lot of people are confused by brands. They get it confused with a brand mark.

Actually, brands are like friends. In fact, we often refer to them AS people, almost. Brands have personalities, for example.Read full post...

December 21, 2022
September 27, 2022

Aloysius Butler & Clark Announces Leadership Changes, Including Retirement of CEO Tom McGivney

WILMINGTON, Del. (Sept. 21, 2022) — Aloysius Butler & Clark (AB&C), one of the largest independent full-service marketing communications agencies in the region, today announced that CEO Tom McGivney will be retiring on Sept. 30, 2022. In addition, AB&C is implementing several leadership changes to ensure a seamless transition after McGivney’s departure, as well as to support the projected short- and long-term growth of the agency.

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June 20, 2022
April 19, 2022

Aloysius Butler & Clark Acquires Mangos, Creating One of the Largest Full-Service Independent Marketing Communications Agencies in the Region

Agencies immediately demonstrate the creative power of their collaboration by leveraging the Cameo platform to spread the news.

WILMINGTON, Del. (April 20, 2022) — Aloysius Butler & Clark (AB&C), a full-service marketing communications agency, today announced the acquisition of Mangos, an agency based in Conshohocken, Pennsylvania, best known for its strategic planning, branding and advertising. The acquisition will make AB&C one of the largest full-service independent marketing communications agencies in the Region. AB&C and Mangos, two of the longest-standing independent agencies in the Delaware Valley, are excited to unite under a single mission to apply elevated strategic and creative thinking to deliver on a commitment to produce exceptional results that exceed client expectations.Read full post...