October 26, 2009

What’s new with billboards?

Getting creative with billboard design.

Getting creative with billboard design.

Yeah, yeah — we know all about Facebook, Twitter and all the other types of social media. But where does that leave traditional media? Where does that leave the billboard?

It’s hard not to feel bad for traditional media trying to keep up with all of the new technology. But you don’t have to worry about the billboard — some very creative people (not as creative as us) came up with some very clever ways to breathe new life into these oft-maligned road signs. In fact, they may be too eye-catching — it’s easy to imagine drivers so distracted by these works of marketing art that they sail off the overpass.

Check out 50 mind-bending billboards from 10Steps.SG for yourself — but keep your eyes on the road if you drive by them.

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