May 26, 2011

Aloysius Butler & Clark Named Google AdWords Certified Partner

Wilmington, DE — Aloysius Butler & Clark (AB&C), a Delaware-based, full-service marketing communications firm, has demonstrated its proficiency in Google AdWords by becoming an AdWords Certified Partner. This designation is a globally recognized stamp of approval that showcases knowledge of the latest AdWords tools and best practice techniques.

“The Google AdWords Certification speaks to our expertise in digital media and how it can benefit our clients,” says Paul Pomeroy, managing partner at AB&C. “Clients are looking for our digital services more and more. Using the most up-to-date digital tools is essential when providing strategic marketing solutions.”

As one of only a few Certified Partners in the region, AB&C is able to service clients with all of Google’s marketing resources. AB&C digital media experts use AdWords to best place an ad and to review an ad’s performance on a site-by-site basis to monitor impression, click, cost and conversion data. Then they draw on this data to identify well-performing sites to target more aggressively, and pinpoint low-value placements that require content optimization or exclusion.

According to Lee Ann Qualls, media director at AB&C, “AdWords is replacing yellow page advertising and quickly becoming one of the most used marketing vehicles in today’s digital world.”

AB&C (www.a-b-c.com) is a 40-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries.

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