April 17, 2013

Eos Medical Group chooses ab+c Creative Intelligence for employment branding

WILMINGTON, DE — Eos Medical Group has chosen ab+c, a full-service marketing communications agency, for its 2013 employment branding campaign. Founded as Pegasus Emergency Medicine, the group underwent a name change in January 2013. The campaign will help Eos gain a better understanding of its employment brand and unique employment value proposition.

“Eos brings the absolute best emergency physicians into its communities,” says John Hawkins, president & CEO of ab+c. “Working with Gina Truhe and her team, we will uncover how the Eos brand resonates with these top-tier candidates.”

Eos Medical Group delivers emergency medicine services. The group provides full-time physicians and health professional staffing for several New York–based hospitals, including Ellenville Regional Hospital, Northern Dutchess Hospital, Putnam Hospital Center and Vassar Brothers Medical Center.

ab+c (www.a-b-c.com) is a 42-year-old full-service marketing communications agency with offices in Wilmington, Delaware; Philadelphia; and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries.