Erin Mulrooney Joins ab+c as Digital Media Supervisor
WILMINGTON, DE—ab+c Creative Intelligence has hired Erin Mulrooney as digital media supervisor. Erin will concentrate primarily on leading the digital media team, crafting paid media programs, and researching the newest paid media opportunities across search, display, video and social media. She will deliver campaign results by leveraging a combination of media performance, analytics and SEO. Erin has extensive experience building brand awareness.
“Erin brings an impressive level of expertise with the full complement of digital media tools,” says Paul Pomeroy, managing partner and director of marketing at ab+c. “And, because she works directly with our creative and client services teams, we can react faster and more nimbly while clients’ campaigns are still in progress.”
Along with a Google AdWords certification, Erin has more than a decade of digital media experience, planning campaigns in the health, beauty, ecommerce and education industries. Previously, she was the associate director of digital marketing at Temple University. Erin attended SUNY Albany and holds a BA in political science and history as well as an MA in women’s studies.
ab+c Creative Intelligence is a 43-year-old full-service marketing communications agency with offices in Wilmington, Delaware, Philadelphia, and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries. Ad Week selected the agency as the “Top Shop” in Delaware.