How to Prevent the Agency Letdown
So, your business needs a marketing communications agency. Where do you start? Common sense tells you to ask for recommendations, look up agencies that you’ve heard have a good reputation and do lots of internet research.
Even if my intention for this blog was to offer you advice on starting an agency search, I couldn’t—not without knowing specifics of your industry, business model and objectives. But what I can offer any business that’s facing an agency search is insight, to help you avoid what I call the “new-home letdown.”