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  1. AB&C

    AB&C Wins Five MarCom Awards

    WILMINGTON, Del. (December 6, 2016)—AB&C (Aloysius Butler & Clark), one of the region’s largest full-service marketing communications agencies, emerged as a five-time winner at the 2016 MarCom Awards. This year the annual awards program, an international competition that has become one of the largest of its kind, received approximately 6,000 entries from some of the […]

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  2. AB&C

    Is Digital Media the Next Political Battleground?

    By Erin Mulrooney, Ashley Shuey and Megan Egan No matter where you fall on the political spectrum, the 2016 presidential election has been entertaining, unconventional and thought-provoking, with much owed to online media—and social media in particular. And as we take a look at the election through the digital media lens, it begs the question: […]

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  3. AB&C

    Stamford Health “Healing. Reimagined.” Branding Campaign

    Opening a brand-new hospital. Changing the name of a health system and physician group. Launching a new brand. Alone, each of these is a huge endeavor. But at Stamford Health, they did all three of these in the past year, and AB&C was up for the challenge. After naming AB&C their agency of record last summer, Stamford Hospital […]

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  4. AB&C

    Dungarvin Recruitment Marketing Campaign

    Founded in St. Paul, Minnesota, in 1976, Dungarvin is a national organization of privately owned companies that are dedicated to providing high-quality, community-based support to people with varying needs. Currently, Dungarvin employs over 4,000 people who provide support to more than 4,000 individuals across 14 states. Dungarvin provides a variety of individually tailored services under the […]

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  5. AB&C

    AB&C Announces Leadership-Succession Plan

    WILMINGTON, Del. (October 4, 2016) — AB&C (Aloysius Butler & Clark), one of the region’s largest full-service marketing communications agencies, today announced its leadership-succession plan and a series of current and upcoming promotions. After leading the company for more than 45 years, John Hawkins, one of AB&C’s founders and the agency’s current president and CEO, will […]

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  6. AB&C

    David Michael 2016 Innovation Roadshow®

    Have you ever wondered how your favorite foods get their mouthwatering, finger-licking, lip-smacking delicious taste? Well, wonder no more! David Michael & Co. recently teamed up with AB&C to spread the word about their 2016 Innovation Roadshow in Philadelphia—a tasteful event designed for those who directly purchase products from or work with the food and beverage […]

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  7. The Importance of Storytelling

    The 2016 Olympics are now history and for a short time this summer we were witness to amazing athletic feats demonstrating perseverance, competitiveness, national pride, raw talent, strength, agility, beauty and grace. Always a marketer, I will remember these Olympics for the athletic achievements of the individuals and teams that competed, and their stories, both […]

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  8. Facebook, why you gotta play us like this?

    Just like any morning I opened my eyes to my alarm gave a quick stretch and rolled over to my smart phone to quickly enter cyberspace and start my day. Naturally, I had to check Facebook first to see what mindblowing information I had missed in the past eight hours (priorities straight). As I scrolled […]

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  9. The Evolution of a College Student

    First things first: I have a bit of a Peter Pan complex. I am 25 years old, yet I still cling to the memories of my college career, insisting that I am not old enough to be a post-college grownup. Truth is I am. I work a 9-to-5 and the rowdiest I get Monday through […]

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