Opinions
You Don’t Need a New ATS to Fix Your Candidate Experience. You Need a Better Front Door.
Modern hiring success starts by removing friction where talented people decide whether to continue
Shawn Kessler
Managing Director of Recruitment Marketing
- Account
- Business Card
- ›Awarded the Association of American Medical Colleges’ Award of Distinction.
- ›Recruitment marketing campaigns have been featured in HealthLeaders Media.
- ›Has presented at multiple national recruitment conferences.
- ›Former social misfit who played New York’s CBGB.
- ›Owns a small farm with two horses and a pony.
- ›Loves playing music (guitar and bass).
- ›Has two kids who are simply awesome.
- ›Would give probation officer’s name but is worried you would contact him.
Posts by Shawn
OpinionsYour Brand Is Being Represented Nationally, and Marketing May Not Be Involved
Every recruiter email, career page and employee review shapes market perception. Disconnected internal teams create conflicting stories that weaken equity. Explore a practical framework for aligning EVP, messaging and measurement across functions.
OpinionsBuilt to Be Found: 5 Ways to Win Employer Brand Recognition in AI-Based Search
Some organizations are rising to the top of modern discovery tools without spending more on ads. The difference isn’t tactics—it’s alignment, authenticity, and experience. Here’s how leaders are pulling ahead.
OpinionsThe Future of Healthcare Branding Lives at the Intersection of Marketing and Recruitment
Why Marketing and Talent Acquisition Must Be Allies in Healthcare In healthcare, a strong brand has always been essential for earning community trust, but today, it carries even greater weight. A brand is no longer just a promise to patients; it’s a proof point to employees. Every message, from a billboard to a benefits brochure, […]
OpinionsAvoiding the Traps of Recruitment Marketing Fallacies
Insights from Built to Attract, The Evolution of Hiring: Moving from Recruitment to Attraction. Kindle edition, paperback and hardcover are available now at Amazon.com.
OpinionsUnlocking the CEO’s Top Priority: The Critical Role of Physician Recruitment in Enhancing Patient Care
Unlock $1.2M in revenue: The key to faster physician hires.
OpinionsRecruitment Marketing ROI Dropping? Here are 5 Ways to Reverse Diminishing Returns
If your job postings are yielding fewer results, it’s time to rethink your strategy. Enhancing your recruitment efforts creatively and proactively can rejuvenate your approach, attract higher quality candidates, and fill positions more efficiently.
OpinionsBuilding a Stronger Workplace Culture: 10 Tips for Fostering Employee Advocacy
Discover how to transform your workplace into a beacon of positivity and loyalty, boosting employee advocacy and brand strength.
OpinionsEmployee Advocacy Could Be Your Top Recruitment Marketing Strategy. Here’s Why.
Harnessing genuine employee experiences can revolutionize your recruitment and out-preform traditional marketing strategies to attract top talent.
OpinionsGen Z’s Healthcare Hiring Expectations Have Evolved. Have You?
Healthcare’s success hinges on recruiting talent by aligning with Millennial and Gen Z trends and preferences.
- Opinions
The Financial Toll of Physician Vacancies in Healthcare
Physician vacancies cost healthcare millions in lost revenue and increased operational costs, jeopardizing sustainability.