Opinions
One Summer, Lots of Destinations.
From the shore to the stage, see how AB&C spent the summer bringing fresh campaigns, creative experiences and refreshed brands to life.
Colleen Masters
Executive Creative Director
- Creative
- ›Graduated from St. Joseph’s University with a BA in English.
- ›Writing career started in a mailroom.
- ›Sucker for a good old-fashioned double read.
- ›Quick with a headline, quicker with a joke. (Headlines significantly better than jokes.)
- ›Worked at a rivet factory in college. Wrote a song called “The Rivet Is Gonna Get Ya,” to the tune of Gloria Estefan’s “The Rhythm Is Gonna Get Ya.” Like, ya do.
- ›Can flip her eyelids (self-taught at a young age).
- ›Her shifting hairstyles often render her completely unrecognizable.
Posts by Colleen
OpinionsEight Telly Awards. Zero Chance We Could’ve Predicted This Lineup.
Eight Telly Awards. Eight completely different creative challenges. See how AB&C’s award-winning work helped clients inspire action, change perceptions and tell meaningful stories across industries.
OpinionsBeer, AI and Baby Clydesdales — Breaking Down This Year’s Super Bowl Ads
During the big game, expect brands to treat AI as a tool rather than the centerpiece of creativity—using it to streamline production while relying on bold storytelling and nostalgic nods to capture consumer attention. Each commercial break will become a strategic battleground where innovative ideas meet time-tested branding, ensuring that every ad reinforces a consistent, memorable narrative.
- Agency Life
Hindsight Is 2020
At 11:59 p.m. on December 31, 2019, the ball started dropping and decided to make a year of it. Like everyone else, I wish I could close the lid to this dumpster fire, but there are some things even a trash fire can illuminate. And those are the things that I never want to lose […]