OMG, My Mom’s on Facebook!
In the last couple of years, Facebook has gone from a college photo-sharing site to a business-networking platform for self-promotion, advertising and multimedia interaction.
Official numbers from Facebook indicate that they have 222 million users and are growing at the astounding rate of about five million new users a week. The surprise here isn’t their growth rate, but that baby boomers are the fastest growing demographic for the site.Facebook has not released statistics detailing the ages of new users, but according to Comscore, nearly a third of Facebook users are between the ages of 35 and 54.
With numbers like this, Facebook has become a critical marketing tool. So whether you’re running for President of the United States, looking to hire new employees, or raise brand awareness, don’t forget to add Facebook to your marketing arsenal — 222 million users can’t be wrong.