Refine Your Brand. Retain Your Talent.

After 18 years, the unemployment scales have finally tipped, and we’re seeing more available jobs than unemployed individuals. According to the Wall Street Journal’s Eric Morath, “U.S. job openings rose to 6.7 million at the end of April [2018], compared with the 6.3 million Americans who were unemployed.” It’s the first time this has happened since the U.S. Department of Labor began keeping records of such statistics in 2000.

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Need to Innovate? Diversify.

It’s one thing to claim a diverse workforce or patient population. It’s another thing to nurture a genuine culture of inclusion — one in which everyone feels welcomed and valued, one in which everyone can contribute to his or her fullest potential to achieve organizational objectives. This is where the rubber meets the road. Organizations that understand and address the unique perspectives held by their entire patient and employee population can gain significant ground.

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Help! Millennials are Taking Over the Workforce

That’s it. The world is ending. These millennials are going to ruin what is great about our businesses. You know, they’re lazy. They don’t communicate well. They’re completely self-absorbed. They’re… they’re… going to do amazing things if we allow them to!

I’ve been helping national leaders recruit talent for more than 15 years, and I’ve never seen a time when the generational gap has been more obvious. Today, most leaders and managers within an organization are baby boomers or Gen Xers. The boomers are all about value and mission. They are brilliant communicators and message crafters, and are driven nuts by millennials who appear to not subscribe to their value system. Generation X is similar; they look for contributors and seek feedback. They look for autonomy and expect others to do the same. Millennials? Well, not so much.

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How Can I Get My Job Posts to Appear on Google for Jobs?

What is Google for Jobs?

When posting open job opportunities on the web, you may find that the same job posting appears in the search results from multiple job sites, through an applicant tracking system (ATS) or on a corporate careers page. To remove these redundant and often confusing search results for job seekers, Google recently launched a new AI-powered job search feature called “Google for Jobs.” This mechanism is built right into the standard search engine everyone is already familiar with.

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Physician Recruitment Marketing: Four Years, Big Difference

Attending the ASPR 2015 conference in Orlando  gives us the chance to talk recruitment strategies with attendees

Shawn Kessler talks recruitment strategy with ASPR 2015 attendees.

This year I attended my fifth ASPR (Association of Staff Physician Recruiters) conference. My biggest takeaway: The physician shortage has truly become a real, living, breathing thing that, understandably, has a lot of recruiters terrified.

Rewind to 2011. Chicago. The conference was smaller with fewer attendees and vendors.  You would hear “The physician shortage is coming” and “Take these steps so your health system is prepared” or “These are the recruiters you should be using.” The term “recruitment marketing” was hardly known at that point.Read full post...

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4 Marketing Topics Physician Recruiters Should Pay Attention To

15 tips 2As a staff recruiter, you have to target physicians precisely, and then differentiate yourself from your competition — and do it all on time and on budget. That budget may be tight. You may be a team of one. And the physician shortage sure doesn’t help. But you press on.

Because your bottom line relies on the income physicians bring into your organization.

In ab+c’s 10 + years of helping physician recruiters, we’ve seen the challenges you face. And we’ve helped healthcare organizations find and bring in the physicians they need to keep the bottom line in the black.

But even if you can’t hire an agency just yet, we can still help with your recruitment strategy. Here are four areas you should focus on:Read full post...

Heightening your brand versus hiring locum tenens

BayState Health physician portal website

It’s smarter and less expensive to invest in your own employment brand identity, rather than depend on outsiders to fill your pipeline.

The best physicians deliver better care. But what’s the best way to find those physicians?

Investing in locum tenens to fill vacancies can certainly deliver the physicians your patients need, and there will always be a need for them. But at what cost? The physicians’ longevity and loyalty are uncertain, and they’re only a short-term solution.Read full post...

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It’s a brave new world for healthcare.

Have a clear plan in place for the changes your staff will go through over the next few years.

Have a clear plan in place for the changes your staff will go through over the next few years.

Welcome to the wildest of times in the history of American healthcare. Consumers, physicians and advanced practitioners, administrators, insurers, and government bureaucrats are caught up in a systematic change that’s as manageable as a tornado in a mailbox. Since 2010, we’ve all been loosely aware of the guidelines of the Patient Protection and Affordable Care Act (or “Obamacare,” if you prefer). But today — only a couple months from full adoption — uncertainty and fear loom large. All parties are scrambling to make sense of this monumental change, let alone predict how it will affect their daily operations.

Here’s a clue: Unprepared health systems and hospitals throughout the country are facing mass layoffs or, worse, closing. Some even project that one-third of hospitals in America will close or completely reorganize by 2020. Healthcare is rapidly becoming the newest commodity in an open competitive market, and healthcare employers with brand names will prevail.Read full post...

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Being there: improving recruitment efforts through search engine marketing

A guy spills coffee on himself on the way to a job that has been slowly grating on his psyche, and boom — he starts looking for a new position.

A guy spills coffee on himself on the way to a job that has been slowly grating on his psyche, and boom — he starts looking for a new position.

When I tell people I’m in recruitment marketing, they ask, “So you recruit doctors?” Or they nod knowingly, assuming I’m in traditional marketing. The words “recruitment” and “marketing” together have that effect. People find the concept challenging.

Unlike most of our colleagues on the services or B2B side, we work in a fickle climate. Job changes can be instantaneous or carefully thought out. A guy spills coffee on himself on the way to a job that has been slowly grating on his psyche, and boom — he starts looking for a new position. Or an employee gradually realizes she wants to be closer to her family and moves back to her home state. That’s why it’s so important to have the right message at the right time in the right place. That’s where search engine marketing (SEM) comes into play.

SEM allows your opportunity to appear through relevant searches and even on relevant content pages. If you’re not using SEM in Read full post...

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And we wonder why there is a physician shortage?

23 percent plan to leave medicine or are at least considering doing so.

23 percent plan to leave medicine or are at least considering doing so.

In August, I’m headed to sunny Tucson, AZ, for the annual Association of Physician Recruiters (ASPR) Conference. Along with my friend and colleague Emerson Moses of One Medical Group, I’ll present on how technology is changing recruitment. Thanks to our partnership with MDLinx.com, we’ll have great data from our 2013 market research survey on physicians and how they seek employment.

We’ll take an in-depth look at our research study details during our August 13 presentation, but here are some other fascinating statistics to hold you over until then (cardiologist turnover rates are really high!).

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Generational differences? More like generational frustration!

This is a generation that didn’t learn to use computers in college or in late high school, they learned from their parents as soon as they could pick up a mouse.

This is a generation that didn’t learn to use computers in college or in late high school, they learned from their parents as soon as they could pick up a mouse.

Shari Short, president of Short Answer Consulting, and I were privileged to present at the recent 2013 National Association of Physician Recruiters Annual Conference. We spoke about communicating with different generations and what it means to physician and advanced practitioner recruiters.

Our observations on the differences between communicating with the silent generation (66+), Baby Boomers (49–66), Gen Xers (28–48) and Millennials (7–27) elicited a unanimous response: “We’re all doomed!” But not so! Do Millennials have a different perspective on the value of work/life balance than their older counterparts? Absolutely. Do they frustrate us with their dogged addiction to mobile and digital technology? Sure. Do they strive to do something great in their lives? Absolutely. Maybe they don’t value 12- to 14-hour workdays like their older counterparts. But they do understand that the technology they embrace may help them to accomplish more, faster. What’s wrong with that?Read full post...